Univercity Executive Summary

Introduction/Situational Analysis

The Market

UniverCity is an organizational tool for institutions of higher education with the intent to create a learning platform more efficient and of a higher caliber than the other learning platforms available. Our website helps both students and professors by utilizing high quality, cutting edge, and innovative technology. UniverCity offers an easy to use website that cooperates with an application available for Android and iOS.

What makes our website different from the competition is that students can use the application on the go, to ease access to important information. Our major demographic area includes institutions of higher education; universities, trade schools, etc. We intend to reach college

The regulations on internet usage are flexible and provide for a high profitability; however, we are subject to the new variances in internet legal regulations (ie. net neutrality). Furthermore, society tends to be willing to accept products, specifically applications and websites that create more efficiency in individual’s day to day life. UniverCity ties together technological prowess with the ability to create a devoted following similar to that of social media platforms taking over the web. Along with legal variance, the company can expect to encounter some resistance from the economic aspect of the macroenvironment. Public institutions which usually provide e-learning hosted by a free website creates the need for our company to find a way to monetize the product while remaining competitive in the

We can anticipate that UniverCity will be something that many competitors will see as a threat as well as something other burgeoning e-learning platforms will contend heavily with. The microenvironment will pose an obstacle which will only be overcome through the higher quality product that is expected from UniverCity. Overall, UniverCity is entering the market at a time that the market will be very accepting to new entrants. We can expect a high level of initial interest, which will spark a conducive environment to our product. UniverCity intends to reach an audience which is diverse enough that the company can anticipate a large portion of the market shares that the Docebo report projects to become