University Of Houston Website

Websites purposely design their pages in a particular way in order to attract audiences, sometimes they do so to be specific of who they want to interact in their sites. Many are able to accomplish their goal by sending their message and delivering their message in a subtle way. The University of Houston website serves as a great example in showing how they successfully are able to deliver their message through specific details displayed on their site. The university website has an ultimate goal of attracting potential future students who are interested in the university. The UH website uses a modern design to attract viewers and encourage them to browse the website. The website provides strong slogans and colors to create the modern design,

These colors are specifically chosen and help promote the school because the school colors which are red and white are the predominant colors used throughout the site. Whether on the home page or on the different pages of the site, red and white are the two colors that always appear. Along with the colors the website uses different fonts and sizes throughout to guide the audience. The bold and big sized words are meant to catch a viewer’s attention and lead them to a specific area of the site that is considered important. Although these small details are often overlooked and their effect is not noticed, they have a great influence on viewers and can determine whether the audience wants to explore the site or

The audience is able to easily navigate through the simple organization provided for them. Under the center image, there are tabs placed that provided information for prospective students, current students, faculty, parents, alumni, and visitors. This allows for information to be organized accordingly and it is available for the audience to view and have access to it as soon as they enter the website making it convenient for them. There are also tabs at the top of the page that remain there regardless of where on the website you travel, these tabs are of UH home, apply to UH, give to UH, and login to AccessUH. These tabs are made visible everywhere because they provide links to the most visited areas of the website. They also had a distinct color, which was gray so that the audience would be able to see them through all of the white and red colors in the website. This way, the visitors don’t have to struggle much to get to their desired page when visiting the website. By providing this simple organization the website is able to maintain their visitors engaged and allow them to navigate and explore without having an issue with complicated routes to get to their areas of interest. The search bar is also made visible from every page within the website, again providing easy access to