USA Today is a multi-platform news and information media company. Founded in 1982, USA Today’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA Today delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA Today reflects the pulse of the nation and serves as the host of the American conversation today, tomorrow and for decades to follow. USA Today and USA Today reach a combined seven million readers daily. USA Today is a leader in mobile applications with more than 21 million downloads on mobile devices (usatoday.com, 2017). For USA today to be a newspaper it is …show more content…
I believe that branding is imperative when trying to recreate something that will make people want to be a part of. The first thing that would catch my attention would be how does the website or app. Many companies undervalue the organizational act that corporate branding calls for and how complex it is when it comes to dealing with the conflicts of brand management. I would not be able to accomplish everything alone, it would be important to have a teamwork with me who saw just as much value in incorporating a customizable online newspaper for our readers. Employer attractiveness deals with the forecasted benefits in which an employee sees by working for a specific company. I would want the opinion of everyone in the group. I would not want everything to be based upon myself alone because there are others who have great ideas as well. However, ultimately I would suggest that first and foremost the newspaper be user-friendly. We would need to get in contact with the different phone companies such as Apple, Samsung, or whoever to ensure that this is something that can successfully create. For online platform businesses, customer mobilization challenges loom …show more content…
Like most firms that market products for children, Mattel is ever mindful of its social and ethical obligations and the target on its corporate back. This case summarizes many of the challenges that Mattel has faced over the past decade, including tough competition, changing consumer preferences and lifestyles, lawsuits, product liability issues, global sourcing, and declining sales. Mattel’s social responsibility imperative is discussed along with the company’s reactions to its challenges and its prospects for the future. Mattel in overcoming their marketing and manufacturing challenges. By identifying these four factors, Mattel will be able to produce new strategies to improve its products, providing immediate action towards the threats they are facing. Improving their strengths with regards to their weaknesses and grabbing opportunities that benefit the company. Overall these factors can contribute to the success and competitiveness of Mattel. The Management of Mattel can utilize such information in their decision making and serves as a guide in achieving the goals of the company of having more loyal customers and a higher level of profit. The toy consumers who will be aware of the capability of Mattel as a toy producer through increased awareness of the ability of the company to meet children’s toy needs that makes Mattel toy products as their