Value Chain Analysis
Inbound Logistics
Since 1839 Patek Philippe has been perpetuating the tradition of Genevan watchmaking. Every year Patek Philippe manufactures 50, 000 watches, even though the demand surpasses this. It takes one week to manufacture a watch once an order has been placed. By 2018, Patek Philippe will look at increasing their supply to 70,000 watches in order to meet the exceeding demand (Le-monde-edmond, 2015). Patek always produced minute repeaters and their oldest and most experienced workers test all. In 2013 Patek Philippe sold about 55,000 watches more than in 2012, through almost 450 retailers around 70 countries (Le-monde-edmond, 2015)
Operations
Patek Philippe works with suppliers who are constantly innovating. Patek Philippe has partnerships with Swiss and worldwide watch making schools so they can recruit the most promising watch makers. They have also invested in internal training centers to help cultivate their exceptional craftsmanship – which will be discussed in further detail under Human Resources Management. Patek Philippe operations are in Plan-les-Ouates, a small village outside Geneva and on the other side of the town from the airport (SA, 2015)
Outbound Logistics
Apart from the 3 Patek Philippe salons, there are 460 retailers around the world which stock Patek Philippe Watches, and they are all individual handpicked, as they must fulfill certain customer service requirements.
Marketing
Between 2013 and 2014, Patek Philippe doubled its