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Value Of A Top First Place Search Engine Ranking

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What Is the Value of a Top First Place Search Engine Ranking?

Placing high on the search engine results should be a priority for anyone who markets on the web. That would include nearly every business, organization, and brand in the modern world today. Just as in real estate, location in search results is everything. The higher up your site or page is on the search engine results page (SERP), the better your chances are of being noticed by more people. Your search engine optimization (SEO) efforts should be largely focused on achieving a high ranking. Without that, your business might never experience its full potential for success.

The pinnacle of high SERP rankings is, of course, getting to that top spot. The top result on the SERP is the …show more content…

It does not deceive or confuse users by offering them something, only to provide them with something else once they actually land on the intended page. If you create misleading links or meta data, you can be sure that those practices will ultimately backfire on you.

Shareable Content

To create meaningful content for your users, you must provide marketing materials that they can use. To Google, search pages are a product, and Googles wants to provide the best possible product to its users. Your online material should answer real questions that your average user might have. If your online pages truly fill a need for your audience, they will want to share that information with others. That is the kind of shareable content that Google regards as valuable. It is the kind of content that will get your pages ranked higher than pages that are misleading and of little value to users.

Shareable material is likely to be quoted on social media. It entertains and engages users, and it compels them to return to your website or social media pages often. When people see valuable content on your site, they will want to subscribe and follow you across the web. They will also want to share your information with their friends, family, coworkers, and various social media

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Summary & Synthesis In those three articles that we have studied, Nicholas Carr, Sherry Turkle and Clive Thompson have a common focus: effects of sharing information. Nicholas Carr mainly focuses on the sharing of objective information, the information that is related to science and facts. In the mean time, Sherry Turkle writes about sharing subjective information, the personal and emotional messages that we deliver on social media. Clive Thompson talks about the sharing of both kinds of information.

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