Enterprise Growth Plan Project Verizon Wireless ENTR 6200 Section 11 Northeastern University Jennifer Arnold Company Analysis According to the Verizon Communications Inc. 2016 annual report Verizon Communications Inc. is a holding company that acting through its subsidiaries, is one of the world’s leading providers of communications, information and entertainment products and services to consumers, businesses and governmental agencies. Verizon Communications has a global presence that offers voice, data and video services and solutions on their wireless and wireline networks that are for supplying the demand by consumers for mobility, reliable network connectivity, security and control. Verizon Communications was formerly …show more content…
All carriers are also regulated in multiple areas and is part of the FCC. Verizon says in its annual report that” The FCC has oversight and jurisdiction over the construction, operation, acquisition and transfer of wireless communications systems. The FCC also requires all wireless services the use of radio frequency spectrum which is an assignment and distribution and is controlled by the FCC”. According to Verizon Wireless, “the FCC has jurisdiction over interstate telecommunications services and other matters under the Communications Act of 1934, as amended (Communications Act or Act). Other Verizon services are subject to state and local regulation”. (Verizon, 2016). These are the taxes and fees that are part of all wireless bills that get added to the …show more content…
Pricing is broken down into two parts, the monthly bill for the service and the pricing for the devices. With the increase of demand for wireless service, the top four are consistently changing their plans and pricing to compete with one another. Most of all the plans for the carriers involve unlimited minutes and texting. The cost rises when choosing incriminates of data for the plans. This past year Verizon launched an unlimited data plan that was to compete with the other top three competitors. When looking at the pricing for the devices there is a large range for consumer to choose from. The manufactures choose the price for the most part but the carriers will offer promotions and incentives to help give an edge. The wireless carriers offer device payment options that help break down the cost of the pricing from the equipment which is a consumer benefit to post pay. When buying prepaid the consumer much purchase the full price of the phone upfront however they don’t have as many options of phone