Vertical And Horizontal Growth

179 Words1 Pages
What are vertical and horizontal growth? Provide an example of a company that has implemented these strategies. Vertical and horizontal growth are strategies that businesses utilize to expand their business growth and operations. Vertical growth is when a company expand into another production stage creating a better advantage over their manufacturing and distribution resources. Whereas, horizontal growth is when a company take over another company by mergers, acquires and take over a company in the same industry to increase their products and services offered. For example, a company is vertically integrating if it expands from manufacturing industry to retailing industry, while HI would mean buying other firms in the same manufacturing