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Vertical Integration Case Study

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1. How does horizontal growth differ from vertical growth as a corporate strategy? From concentric diversification?
In simple words, horizontal growth is the expansion of a company into adjacent markets. A famous example of such a company is Amazon. After being successful at selling books, they started selling electronics and various other products in order to not only increase their profits, but also their market base and customer reach, fulfilling the needs and demands of the market. This can also be done by expanding into new and different geographic markets and locations. In business, horizontal integration is a strategy where a company creates or acquires production units for outputs which are alike - either complementary or competitive. …show more content…

This is like how Target started designing and sourcing its own clothes brands (like Cherokee, Massimo, Merona, etc.) instead of just relying on other manufacturers and brands to deliver their merchandise. This strategy is used by a company in order to gain control over its distributors and suppliers, it attempt to reduce transaction costs, increase the company’s power in the market and also to secure the supplies and distribution channels. There are 2 types of vertical growth strategies a firm can use:
- Backward integration: This is where the firm gains control and ownership over its previous suppliers.
- Forward integration: This is where the firm gains control and ownership over its previous …show more content…

Conversely, portfolio analysis is conducted at market level by evaluating the performance of a portfolio of stocks. Additionally, the purpose of portfolio analysis is to improve investments whereas SWOT analysis is used to enhance the performance of a business. Moreover, SWOT analysis are obtained through both quantitative and qualitative data and relies heavily on assumptions. On the other hand, portfolio analysis is strictly based on quantitative (financial and economic) data. Finally, SWOT analysis is mainly useful for generating strategic ideas for business growth and is used by most firms whereas portfolio analysis is only useful to businesses that own stock and have their own investments in other firms.
5. How is corporate parenting different from portfolio analysis? How is it alike? Is it a useful concept in a global industry?
The basis differs between these two approaches to corporate strategy lies in the question they attempt to answer. Portfolio analysis helps find solutions to the following problems:
• How much of our time and money should we spend? On our best products and

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1) Andrew Carnegie used vertical integration, controlling every step in the process of manufacturing a product, dominating the market. Vertical integration is when the company owns all means of distribution from beginning to end, this makes supplies more reliable and improved efficiency. It controlled the quality of the product at all stages of production. Horizontal integration was used by John D. Rockefeller and is an act of joining or consolidating with one’s competitors to create a monopoly. In Ohio in 1870 he organized the Standard Oil Company.

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The problem is, in Dynacorp, not only the amount of employees had significantly increased but the product scope had expanded as well. With thousands of employees working together under the same environment and several product lines on the market, at this point, with three divisions working toward different goals based on its own specific fields, Dynacorp had actually developed a boundary among the divisions. And this separation was deepened as the company expanded bigger. “Dynacorp’s current organization had serious shortcomings” (page1). The lack of integration between divisions is a result from the fact that the organizational structure did not meet the company’s expectation.

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What types of strategies do you recommend based on your analysis ? SWOT Analysis is a strategic method that is implemented by a company, in order to determine their Strengths, Weaknesses, Opportunities and Threats regarding a business undertaking. The company defines their objective and determines what the external and internal elements are that can have a positive or negative impact on reaching their goal. The purpose of every SWOT analysis is to recognize what the main internal and external factors are that are vital in attaining the objective of the firm.

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486 Words | 2 Pages

The concept of vertical integration received an immense

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546 Words | 3 Pages

Competitive Advantage & Strategy Real Canadian Superstore definitely uses growth as their work strategy. They constantly try to improve the company and add things so that they can receive more revenue. They add their own brands, such as PC, and they add departments such as Joe Fresh. They also use co-operative strategy because some store are paired up with dry cleaners to help improve both companies.

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1532 Words | 7 Pages

Corporate Strategies Vertical Integration Verizon implements a value chain analysis to understand the parts of the daily operations that create value, and those parts that do not. The value chain analysis is used to determine the level of competition, the type of products and services the consumer needs, and to figure out the ways that Verizon can stay sustainable and remain the market leader in the industry. This is vital because if done correctly Verizon will be able to gain high returns within the telecommunications industry by creating greater value to the customer. Verizon breaks their value chain into primary and support activities. The primary activities are research and development, infrastructure, marketing and sales, and customer

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986 Words | 4 Pages

A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making. Explained S.W.O.T. Analysis: a) Strengths Caterpillar Inc. holds a very strong brand image worldwide that directly associates it with high quality products that they provide. In 2014, Caterpillar ranked as the number one brand in heavy equipment followed by a strong competitor,

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Disney pursues vertical integration by increasing its distribution channels for its products in house. This allows Disney to not only have control over the entire product my beginning to end consumer, but it also allows for Disney to increase its profits by cutting costs. An example of this in the case is that Disney creates its own content in-house for its channels like ABC. When Disney first acquired ABC, ABC had deals with Dreamworks, which was a rival company created by a former Disney employee, to finance jointly the cost of developing new TV shows. For Disney, this deal made no sense for them once they purchased ABC because Disney has their own production studio.

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Trader Joe’s prefers to grow organically/internally, they do this by continuing to open new stores in new locations as well as trying to grow their sales. With this method, the firm grows at a slower pace, however growing organically allows you to increase your market share, allows for a more realistic growth rate for the business, and avoids any risks associated with mergers and

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Over the past 51 years of the company they have acquired quite a few acquisitions which have led to their huge growth over the decades. CVS Health’s most recent acquisition was Navarro Discount Pharmacies based in Miami. Another strategy they use in the innovative feature which is meant to distinguish them from their competitors. Being innovative is done by creating new features that make things easier for the customers. The two strategies mentioned above are the ways that CVS plans to get ahead and steal customers away from their

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506 Words | 3 Pages

New companies would want to capture some of the market share and profit. Economies of scale Item purchase in bulk, the company able to benefit from economies of scale. Therefore, allowing them to have the advantage on cost competitive Courts offer a variety of products. If there is

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3615 Words | 15 Pages

Assignment: Portfolio Income & costs and profit measures of performance Alibaba.com is a China’s B2B e-commerce company which owns a U.S. IPO that worth $25 billion has become the largest B2B e-commerce company in the world in just a few years and barely anyone expect the company can achieve this results so successful. Referring to the Appendix A, the income of Alibaba has been increasing from year 2010 to 2014. This is because of there has a few key factors of success that carried out by the founder of Alibaba.com, Jack Ma to operate the e-commerce business in the global marketplace.

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C) Provide the senior managers of Alphabet Games with a set of guidelines to follow that would enable them to carry out an effective SWOT analysis. Provide guidelines of SWOT analysis. We can define SWOT Analysis as a strategic planning tool utilized to evaluate the Threats, Weaknesses, Strengths , and Opportunities involved in a business venture or in a project or in or in any other case of an organization or individual to pursuit of an objective it must requiring a good decision. It includes observing the advertising environment, interior and outer to the person or company.

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903 Words | 4 Pages

• Developing dedicated suppliers whose business depends upon the firm. One of the lessons Twitter, Inc. can learn from Wal-Mart and Nike is how these companies developed third-party manufacturers whose business solely depends on them thus creating a scenario where these third-party manufacturers have significantly less bargaining power compared to Wal-Mart and Nike. Bargaining Power of Buyers Buyers are often a demanding lot. They want to buy the best offerings available by paying the minimum price as possible. This put pressure on Twitter, Inc. profitability in the long run.

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A SWOT analysis can be done for any company, product, place, industry, or person. They can serve as a precursor to any sort of company related action, such as exploring recognizing new initiatives, making decisions related to new policies, identifying possible areas for change and improvising. Answer: (b): SWOT analysis is performed to improve business operations by taking into account the Strength, weaknesses, Opportunity and Threats.

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