Vicki Saunders: A Successful Canadian Entrepreneurs

A new model; Woman helping woman
A successful Canadian entrepreneur, award-winning mentor, and advisor to future changemakers; Vicki Saunders, the founder of SheEO, now named Colarus, an international community of women supporting and celebrating female-led businesses through a ground-breaking model of financing and support, is a leading advocate for entrepreneurship as a means of creating a positive change in the world. She advocates for #radicalgenerosity (Business Speaker Vicki Saunders | Founder of SheEO, 2022) Saunders was named as the first of thirty ‘world-changing’ women in conscious business’ by the conscious company magazine and she has been named one of the 100 most influential leaders of 2015 from empowering A Billion Women (Kashyap,

She has a strong desire to make the world a better place, and create positive change. She quoted that “All of the businesses we support are focused on creating a social impact, and that happened organically,” (Varalli, 2021). SheEO, the company she founded, selected only businesses not only based on which of the 17 SDGs they are working on, but also measure their impact related to those goals. Through her accomplishments, Vicki actively shows her passion for creating a more sustainable and better world to drive business success. By aligning her personal values with her professional strives, she was able to create a successful venture with a growing global movement focused on sustainability (Varalli,

To change something, build a new model that makes the existing model obsolete. – Buckminster Fuller
You can see this in an example of her work with SheEO, Saunders has pioneered a new model for supporting female-led businesses that want to change the world into a better place. She has influenced and is still influencing the way people think and behave by challenging traditional models of finance of business and by promoting a more inclusive approach to entrepreneurship. She also has encouraged individuals to think differently about the role of money in business and to consider the broader social and environmental impacts of their investments.
While her personal characteristics play a key role in how far she has come, and in my opinion the success and influence she has on women in this world, other factors such as the support of her team and the partnership have also contributed to her achievement. As she says herself “The entrepreneurs who have been funded through SheEO would never run a business alone again.” (Varalli,