Game Truck Being a video-game expert, it was the natural choice for Novis Scott to move from employment and into a video-game related business. Having worked in a number of large gaming corporations, Novis was the perfect person to start a company such as Game Truck. With the idea springing up in one of his son’s birthday party, Novis wanted to take the gaming experience to the people. Traditionally, the people had to look for the gaming experience by visiting the places that games were offered. However, with Novis’ idea, it would be possible to take the gaming experience to parties and to people’s homes or schools or even corporate events. It was clear that this was a winning idea. Choosing to go the franchising way was the best option for Game Truck as it offered a chance for the company to reach a wider audience. However, the company still faces a variety of challenges that could deter its future operations.
Challenges
The largest target market for Game Truck’s products is children, mostly those aged between 7-16. This is a large portion of the population
…show more content…
This can be done through networking with video game enthusiasts who may be interested in this business model. Social media platforms can offer important information about such people. In addition, the company should consider offering a variety of financing options for franchisers who do not have all the money upfront. In addition, the company may consider operating an ecommerce platform to reach out to the millions of customers who access the internet on a daily basis. This will increase the brand visibility greatly and attract more customers. Finally, when the customers contact the company, the layout and setup of the truck must be attractive and in line with customer expectations. Moreover, the trucks should be setup in secure locations that assure clients of their