The purpose of this paper is comparing Blockbuster vs. Vintage stock and the ways they managed innovation. The issue of innovation is a major factor in how a company will maintain its competitive advantage through a period of time. Blockbuster used to be one of the leading video rental stores in the U.S. until they decided they didn’t want to change their policies since this would cost them to lose profit. On the other hand we have Vintage Stock which started out as a very small company but because they were focused on innovation Vintage Stock is slowly starting to expand. Being innovative is key to how successful a company will be over a period of time when you take a look at these two companies Vintage Stock and Blockbuster they both were founded in the 1980’s. Comparing Blockbuster and Vintage Stock is similar to the kid story “The Tortoise and the Hare”, Blockbuster would be viewed as the hare since they innovated quickly and began expanding out to different states, on the other hand we have Vintage Stock viewed as the tortoise because it has slowly began to expand. Ultimately the results prove that Vintage Stock is winning the race seeing that this company is still working on different ways to manage innovation, while Blockbuster got to comfortable and stopped focusing on being innovative this …show more content…
The company was founded in 1980, in Joplin, Missouri, where it was originally a bookstore that sold used books. Vintage Stock understood that society was constantly changing and that in order to continue being successful Vintage Stock knew it needed to change along with society. Over the years they diversified and began to offer new and pre-owned products such as music, video games, collectibles, comics, books, movies, and even toys. In the process of these major changes Vintage Stock was able to foresee the company expand to over 40 locations in 5 states, and they are continuing to