Virtual Reality Store Simulations

Kimberly-Clark Corporation used virtual reality store simulations and research to gain insightful and impactful knowledge to use towards product development and marketing to make informed decisions, increase competitive advantage, and improve customer relationships (Burke, 1996). Many companies can benefit from this type of technology and the advancements that have been made along the way. Kimberly-Clark demonstrated the importance behind this revolutionary technology. The goal of business is to maximize profits and sustain competitive advantage for longevity. With these goals in mind, we can understand the importance of this type of innovative technology. Access to witness interactions and customer behaviors is a gift, a gift worth investing

I am in the process of selling my home at the end of the month, and purchasing another one. In the beginning, we drove all around looking at different homes, virtual reality could benefit both the customer and agent by a couple of ways. One advantage of virtual reality is it can allow customers to experience homes without physically going to every one of them, saving time and travel, and in some cases experiencing homes prior to construction (CrowdComfort, 2016). Additionally, it creates a competitive advantage because there are many realtors. Being able to offer a service which is mobile, helps the customer design/decorate, and change factors virtually in a home, so that a client can picture themselves living there is extremely beneficially in a highly competitive

Virtual reality can allow customers to experience the car and make the car-buying experience more personal (Alammar, 2016). Additionally, the manufacturer can link to dealerships, forwarding leads and marketing information used to attract the customer and bring them into the dealership. Being able to connect and interact with customers in a way where they feel valued and are getting exactly what they want, leads to loyal customers. Virtual reality is not just limited to a few companies. We can name every company and discuss how lessons in development and customer relationships would benefit every single company because in the end each business has a product to offer, so you want it to be accepted and you need satisfied customers or it does not matter how nice of a product the company may think they have created. In my opinion, virtual reality technology informs and accelerates decision-making by using innovation to grant access to wants, desires, and an impending