Visualize The Garden Of Eden Rhetorical Analysis Ads

How far will advertisers go in their attempts to sell a women’s vitamin? Far enough to exploit the biblical story of Adam and Eve. Visualize the Garden of Eden, with a partially nude man and woman shown from the waist on up. Two leaves adorn the top half of the woman’s body while a peak of blue jeans appears to cover the bottom half of the man adding a modern day twist. Standing close together, they are surrounded by a green backdrop and a few palm leaves. Hanging down beside the woman is a serpent or a snakelike creature with an evil grin and a few blurry red apples appear along the top of the page. Imagine the look on the woman’s face, revealing a seductive yet confident and in control demeanor while holding the vitamin product up in one

Seductive, powerful, and in control is characterized on the woman’s facial expression as she holds up the vitamin in one hand deciding whether or not to be tempted to taste the vitamin. Skepticism illustrates the man’s facial expression along with one hand on his hip, adding the element of humor. The stylistic use of humor is meant to “soften the concept and mask any aggressive tones” that could be implied from the original story of Adam and Eve (Petracca 68-69). Superdream conveys that given our “constant bombardment of ads via computer, smart phones, tablets, etc., brands feel like they need to make themselves stand out to be noticed by an audience with increasingly short attention spans, and the way to do this is by creating a shocking campaign” (Shock

According to the New Standard American Bible, “Eve was tempted by the serpent to eat of the forbidden fruit for she would surely not die but will become like God, knowing good and evil. Eve saw that the fruit was good and appealing to the eyes” (Gen. 3.4). Women, especially of Christian faith, may find this advertisement offensive, comparing the sin of Eve eating of the forbidden fruit to the temptation of tasting a gummy