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Vite Ramen Strengths And Weaknesses

1151 Words5 Pages

SWOT analysis One great strength within Vite Ramen is the confidence both the CEOs and employees hold in their product. Their confidence and pride in their product is evident in their Kickstarter video and confidence is a great help especially when selling a new product. Additionally, they have a positive, hard-working staff that is willing to do whatever is needed to help with the success of the company. One of the weaknesses of the company is their unwillingness to pursue a cheaper price for their ramen. This is because they would like to keep their company and products within the States, meaning higher cost of labor and products, but, also higher quality overall. Additionally, their weakness is that the company is small and has limited …show more content…

No other ramen includes all essential vitamins and minerals like Vite Ramen. Additionally, a Vite Ramen meal is cheaper than a pizza, healthier than takeout/fast food and is simple to prepare. A possible threat for Vite Ramen is their price. At $3, some people may see this as too much for a package of ramen no matter how much nutritional value it provides. In addition, Vite Ramen is currently available online only. Being the case, people cannot access this product as readily as other ramen that is more accessible within brick and mortar stores for a quick and convenient …show more content…

More specifically, while in some ways it could be seen as a specialty product, it is a shopping product. It could be seen as a specialty product because until now, there has never been a healthy ramen option like Vite Ramen. While there are recipes one can follow within their home, not everyone has the time to make a homemade ramen. Because of this, some people may have searched online or even in stores for a healthier ramen option that takes the same amount of time as regular ramen. Vite Ramen is currently in the stage where it is considered a shopping product because it is new and people will want to compare their ramen to other ramen in the market currently. Additionally, it costs more than most ramen so people with have to think about whether or not they would like to

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