In the movie Wag the Dog, the President of the United States is accused by a local firefly girl of sexual misconduct while privately showing her a bust inside the oval office. Conrad Brean must divert the attention of the press to save the campaign which is only eleven days away. A desperate Brean decides to do so by creating the appearance of a war in Albania because, well, frankly, “who knows anything about Albanians?” By employing a Hollywood producer, Motss, he manages to produce a war which captures the public’s attention just like Hollywood produces the Oscars and Miss America. To do this, Conrad and Motss employ several different sells strategies to keep the public’s attention diverted away from the accusation of sexual misconduct. The first of sells strategy presented in the movie is that of the president’s electoral campaign. In one of these campaign advertisements, a jockey comments knowingly, “Like my daddy used to say, don’t change horses midstream.” This is will be the President’s second term in office, what is the sense in switching him out after only four years? It also plays upon the …show more content…
He manages to convince the agent that people go to war to preserve their way of life and this is just another method of war. Without war, without threats from the outside, what need to the American people have for the CIA? Being allowed to continue in his war will preserves the way of life with only one or two casualties. As Brean puts it, “It is the war of the future.” The song “We Guard Our American Dream” is a piece of persuasion meant to spread a feeling of patriotism throughout the country as pro-war sentiments equal pro-president sentiments and a little Albanian girl who performs the “Albanian Wheat Ceremony” makes the president appear trust worthy—which seems like a risky move considering that only a day or two prior he was accused of sexual