Waffle House is an American restaurant chain that offers a variety of foods, with a breakfast focus. It features signature meals along with America’s best brands. The target market’s demographic for Waffle House are towards families, working adults and students who are ages 4 and up of all ethnicities, race, gender, and marital status. The income level would be low to median since the price of the food can range anywhere from $1.25 to $11.50. For example, on the breakfast menu, Waffle House has a kid’s menu for children who are 10 and under. Waffle House also serves coffee which is great for working adults and students before they go to work. In addition, Waffle House serves waffles which is great for families. Moreover, the geographic