When deciding to enter a new market, Walmart has found that not all areas are open to big box stores. In smaller local areas the people fear larger retailers will put the smaller independent business person out of business and so the store doesn’t do well. The company has been good at building new stores and acquiring other stores to enter new areas, but when dealing with the smaller local run areas the company should think about dividing up their big box store into a more tailored small market store. Having done various types of research before entering a new area to get a better understanding of local trends and what retail options are available, Walmart can use that information and either create a small store that could be located in strip