There have been many arguments for and against products, services as well as legal entities. Regarding multinational corporations, Henry David Thoreu said, “it is truly enough said that a corporation has no conscience; but a corporation of conscientious men is a corporation with a conscience” (James et.al, 1973). In the world today there are many multinational corporations with many countries in the world having representation of these corporations such as coca-cola, General Motors and Wal-Mart among others with a goal of fulfilling customer needs.
As a result of globalization, many multinationals have in the recent past increased their presence in many countries around the world thereby enjoying a huge market with different demand levels for
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is a leading American company that operates retail stores that transact in groceries, discount warehousing and general merchandise. The company continues to expand its range of products and services to include fashion clothing, online prescription drugs, health clinics, entertainment and even financial services.
The company is a major global leader in retail and service delivery of solutions with the main aim being creating value for customers. With the product line of the larger Wal-Mart group and subsidiary companies, the organization’s main goal is devotion to providing the most persuasive offer to customers in order to gain their lifetime loyalty (Walmart,
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This is a tool that locates a business in the environment in which it operates and both the internal and external capacities versus threats. All these factors are based on the business environment.
Strengths
Wal-Mart identifies its brand name, its vast establishment and resources, a large customer base, huge presence and excellent locations, a huge workforce with wide range of skills and latest online marketing among other as its main strengths. The main strength that stands out most is inclusion of all income groups in the product and service line which enables every market segment to fit as a customer.
The low prices are value added by the capacity to bring together its huge size with speed and responsiveness to customer needs. Additionally, the company continues to enjoy a strong financial performance which is an actor in enhancing a strong market presence. In turn, the retail giant reciprocates the presence with a good supply chain which is also one of its strengths.