Strategic Analysis on Walmart and Nordstrom Mission Statement Comparison Walmart is the largest retails in the world in terms of revenue and number of employees. As of 2015, the company has over 2.2 million employees worldwide with annual revenues of over $485 billion. The success is due to their commitment to company’s vision and mission statement. Mission Statement for Walmart: Saving people money so they can live better. (http://panmore.com/walmart-vision-mission-statement-intensive-generic-strategies) Walmart’s mission statement has two major parts: saving people’s money being the first part and helping people live a better life being the second. It is obvious that Walmart is focusing on delivering the low cost products to their customers …show more content…
To their competitors, they would see them as competing in a low-cost market. For their relationship with their employees, Walmart used to be one of the most-hated employers in America since they treat their employees poorly. In February 2015, Walmart CEO announced that they would increase their workers minimum wage to at least $9 per hour, above the minimum federal minimum wage $7.25. The same month the CEO spoke out against anti-gay legislation that was being debated in the Arkansas Legislation. (http://www.adweek.com/news/advertising-branding/walmart-trying-brand-itself-socially-conscious-165034) Walmart now sees their customer value more than cheap products but their image and social responsibilities; they are trying to do more to help build that image …show more content…
You can barely get through some of the aisles; you can never find someone who actually works in that department to help you; and you have to wait forever to return an item. However, Walmart is trying hard to shape a new shopping experience. The company is hoping to entice customers and boost sales with more organic produce, displays that mimic farmers market and a trendier bakery selection like mini cookies and cakes. Nordstrom: When it comes to Nordstrom the first thing people would say is about their excellent customer service. Of course to their competitors would be a value-added competing market. By looking at their employee’s handbook which is literally a card which says:”Use good judgement in all situations” which shows that Nordstrom trusts its workers, and could contribute to its better-than-average morale and retention. Salespeople can offer to ring up your purchases without you ever having to stand in line and departments are generally trained to answer the phone on no more than second ring says all about the customers experience. Competitive Strategies Analysis For Walmart overall brand I say they use the overall low cost since they’ve done a great job than their rivals of cost-effectively managing value chain activities. For their actual stores they use overall low-cost strategy where they are trying to attract more