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Walmart Vs Nordstrom Mission Statement

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Strategic Analysis on Walmart and Nordstrom Mission Statement Comparison Walmart is the largest retails in the world in terms of revenue and number of employees. As of 2015, the company has over 2.2 million employees worldwide with annual revenues of over $485 billion. The success is due to their commitment to company’s vision and mission statement. Mission Statement for Walmart: Saving people money so they can live better. (http://panmore.com/walmart-vision-mission-statement-intensive-generic-strategies) Walmart’s mission statement has two major parts: saving people’s money being the first part and helping people live a better life being the second. It is obvious that Walmart is focusing on delivering the low cost products to their customers …show more content…

To their competitors, they would see them as competing in a low-cost market. For their relationship with their employees, Walmart used to be one of the most-hated employers in America since they treat their employees poorly. In February 2015, Walmart CEO announced that they would increase their workers minimum wage to at least $9 per hour, above the minimum federal minimum wage $7.25. The same month the CEO spoke out against anti-gay legislation that was being debated in the Arkansas Legislation. (http://www.adweek.com/news/advertising-branding/walmart-trying-brand-itself-socially-conscious-165034) Walmart now sees their customer value more than cheap products but their image and social responsibilities; they are trying to do more to help build that image …show more content…

You can barely get through some of the aisles; you can never find someone who actually works in that department to help you; and you have to wait forever to return an item. However, Walmart is trying hard to shape a new shopping experience. The company is hoping to entice customers and boost sales with more organic produce, displays that mimic farmers market and a trendier bakery selection like mini cookies and cakes. Nordstrom: When it comes to Nordstrom the first thing people would say is about their excellent customer service. Of course to their competitors would be a value-added competing market. By looking at their employee’s handbook which is literally a card which says:”Use good judgement in all situations” which shows that Nordstrom trusts its workers, and could contribute to its better-than-average morale and retention. Salespeople can offer to ring up your purchases without you ever having to stand in line and departments are generally trained to answer the phone on no more than second ring says all about the customers experience. Competitive Strategies Analysis For Walmart overall brand I say they use the overall low cost since they’ve done a great job than their rivals of cost-effectively managing value chain activities. For their actual stores they use overall low-cost strategy where they are trying to attract more

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Nordstrom is a department store of distinction, with an outstanding corporate reputation, identity and image whose targeted market is a customer of affluence. Nordstrom was founded in 1901 as a small shoe company based in Seattle, Washington, that evolved into a department store in the 1960’s, and as of March 2017 operates 123 Nordstrom Full-line Stores, and 226 Nordstrom Rack stores which sell off price goods. Moreover, the exceptional ingredient that compels customers to stay loyal is Nordstrom’s intentional attention to customer service. Therefore, this organization, viewed the customer as being at the top of the organizational chain and empowered employees to make customer oriented decisions that would serve the consumer making

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Some people may wonder how, with such low prices, Wal-Mart can sustain such a large profit margin. Well according to Jim Hightower, that answer lies within Wal-Mart’s workforce. Hightower believes that Wal-Mart is tricking its workers into thinking they are, “one big, happy family,” when in reality those workers are being exploited. According to Jim, Wal-Mart is diverting their workers from the actual issues such as, “fair wages, hiring discrimination, or unionization.” This is backed up in the 2004 documentary aired by PBS called, “Is Wal-Mart Good for America?”

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Walmart was founded in the summer of 1962 by Kingfisher, Oklahoma native Sam Walton. Although Walton’s original vision for the store was relatively modest, the half century since its founding has seen Walmart morph into one of the biggest companies in the world. Today headed by one Doug McMillon, Walmart boasts more than 5000 stores in the United States of America alone and employs more than 1.5 million people. Walmart is undoubtedly an American institution, yet each Walmart store feels like its own little country. Walmart seems to have its own laws and customs and the people who shop their on a regular basis appear almost primitive in their behavior as they go about raiding the store’s shelves and wrestling with fellow customers for discount flat screen televisions and bulk packages of two-ply toilet paper.

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The Shopper claims, “It's very convenient for me to be able to get a one-stop shop.” Customer don’t want to waste their time going far as they can find everything at one place and they can save money. Wal-Mart has more than thousands of items that are very useful for consumers for everyday use. Walmart stores has lower prices than

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Since the company was founded as a corner store, the company’s business plan has always emphasized on expect more, pay less brand promise that sets it apart from its chief rival, Walmart. Although, Walmart is known for its low prices and offers a large selection to its customers; it’s customer service is often found to be nonexistent. This

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Well the answer is obvious, Walmart offers opportunity along with flexible hours and the most accessible alternative. Many employees have ranted about being worked overtime without pay and how Walmart is not enough to get by in life because of low wages. People like Karen Olsson and Sabastian Mallaby not only spilled the truth about Walmart but came up solutions. Olsson gathered statements from numerous of people who gave tips on how to make a change within Walmart like forming unions in which others disagreed and said that the company isn’t a fit for them. Mallaby says that if you prevent the firm from opening new branches then they will prevent people from having to deal with the cons of

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Wal-Mart is a monopoly that excludes any competition. As presented in the documentary Wal-Mart:

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Retail positioning aims to provide competitive edge by differentiating the retailer from its competition. This differentiation can be achieved through retail offerings that appeal to, and are easily identifiable to by its target market. This process is done by selecting market segmentations and matching them to the retail offerings as precisely as possible. It is vital to understand the consumers needs and wants in order to make a proper match and be distinguished from other retailers. Nordstrom distinguishes itself from other retailers by positioning itself as an upscale fashion store with outstanding customer service, and its multichannel approach.

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However, they have now made commitments to sustainability as a way to save money and tighten their supply chain. They hope to be fully supplied by renewable energy, to create zero waste and to sell products that sustain people and the environment. They are also making attempts to improve their employee relations. This year they have raised wages to compete with rival companies and have also raised the temperatures in their stores in colder areas of America. This will make it a more comfortable work environment for Walmart

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Vision, Mission Statement "Price Leadership Drives Global Performance" is the Wal-Mart visualization statement. The management of Wal-Mart emphasises on price leadership in every market since pricing strategy is the direct approach to reach performance and attract customers. In order to implement price leadership, they stated "Save Money, Live Better", which remains as relevant now as it was in 1962 by Sam Walton. The mission is that everybody is able to purchase products in Wal-Mart because the stores offers low price products to them.

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It has been able to identify the dynamic wants of customers and compete with physical store rivals as well as its E-Commerce rivals such as Amazon. This is well showcased from Wal-Mart’s newest strategy of keeping its online prices almost on par to that of Amazon’s. It was seen that Wal-Mart kept its products priced just 0.3% higher than Amazon's listings, clearly exhibiting the company's endeavors to gain a significant market share during the festival

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