Walt Disney Handout
Background:
Born on December 5, 1901 in Chicago, Illinois (one of 5 children)
Sent to France at age 16 to join the Red Cross → drived an ambulance covered with cartoons he drew (passion for art)
After started “Laugh-O-Grams” compan that fell bankrupt → moved to Hollywood
1928: Produced first all-sound cartoon: Steamboat Willie ("Mortimer Mouse" became “Mickey Mouse”)
1937: Snow White and the Seven Dwarfs premiered in Los Angeles → $1,499,000 during the Depression (also won 8 Oscars)
1955: Opened Disneyland Park in Anaheim, California → Walt’s dream
1966: Passed away with an empire worth over $100 million a year
Strategic Management:
Competitive Advantages: well-known global company, widespread brand recognition (Mickey
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Business Strategy: leadership excellence, employee satisfaction, uses “guestology” process
Functional Strategy: wide-spread marketing, financial growth, quality organizational culture
Strategic Management Essentials:
Mission: be one of the world's leading producers and providers of entertainment and information
Objectives: administer an engaged and team-collaborative company culture
Values: innovation, quality, optimism, & community
Culture: strong organizational culture that encourages positive work behaviours
SWOT: (S) brand recognition, creativity, diversity, global brand (W) high production costs, lack of corporate control (O) growth through diversification, foreign market, web presence (T) credibility, negative publicity, poorly integrated aquisitions
Government regulation by Federal Communications Commission on cable networks & TV
Corporate Level Strategy:
Growth Strategies: expanding operations, targeted segmentation, owns subsidiaries, brand diversification
Restructuring Strategies: Recently laid off 100+ workers to prepare for future growth
Global Strategies: Shanghai Disney Resort (Asian market), foreign outsourcing/licensing
Strategic Portfolio Plan: invest in media networks and theme parks (stars)
Organization Structure &