Walt Disney Co. emerged in the entertainment industry as Disney Brothers Studio in 1928, the character Mickey Mouse gave this studio the national recognition through its very first cartoon appearance which was synchronized with sound effects in the video known as “Steamboat Willie”. This was the first step for Disney Studio to show their skills in Hollywood, at that time Disney only targeted kids through its animated short videos which played in selective U.S cinemas. The style of Disney was very unique in sense of their films through their promotions; their characters such as Mickey Mouse and Donald Duck were so amusing for the audience that they acted as the backbone for this company for many decades. Hollywood introduced a number of studios …show more content…
The era of 1940-1980 was very significant for Hollywood, during this time span American Film industry became worldwide sensation because of their films which were watched through every corner of the world. Disney managed to market their movies through cinemas and not only cinemas was the source of their revenue instead the building of Disneyland for kids in 1955 created a direct link with their marked spectators. The theme-park was a revolutionary move from Disney because it managed to grasp about 70million viewers through live TV broadcast. The park was a gigantic achievement for Disney as kids started taking interest in all the characters which were available in the theme park. The creation of Disney cartoon universe start escalating due to the demand of those kids who visited Disneyland, this word of mouth marketing helped Disney to boost up their forthcoming …show more content…
The secret ingredient behind these movies blockbuster hit was the game release of Ariel (1992) and Aladdin (1993) in the same year of these movies screening in the cinemas. The silver era for Disney was launched in 90’s because Disney also presented premium gifts for kids who watched these animated movies in cinemas, special cassette tape sets (Storyteller Books) for kids. This attachment between Disney characters and children made their brand more famous for many decades due to the viral selling of these tapes