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Walt Disney Research Paper

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Why has Disney been successful for so long? The main reason for Walt-Disney to be successful for a relatively long time is through diversification. By integrating and expanding into different business areas, not just simply licensing deals and agreements with distributors, Walt-Disney has created value for their business. Walt-Disney’s corporate strategies about diversification have three dimensions: geographic diversification, horizontal integration, and vertical integration. What is Disney’s core business? Walt-Disney has many different business such as theme parks, film division, which consists of movie and animation divisions, musics and video entertainments, and TV divisions. The core business of Walt-Disney is the original cartoon …show more content…

This value made Disney on the right track of developing their other related business based on this theme park. There was also a good control over the entertainment experience of their theme park. They let their visitors to get a pure Disney experience where only Disney could have.This made Disney more unique to other competitors. They also made a good use of their global attraction. They expanded their theme park to Asia, Europe to let the people have access the park more easily. To maximize the profitability of the theme park, they put a large amount of money into creating new attractions such as the “Captain EO”. They also spent much money into the expansion of their new parks, such as investment in advertisement. The hotels operated by Disney also add value to their business. The size of theme park are so big that visitors would spends days in it. Having on-site resort hotel is the best solution for it. Visitors can spend more time in the theme park without traveling back and forth from hotel to the site. They slash down price and enhance their service to attract long stays and major conference. This also help the theme park to maintain their attendance over the year, which avoid the cold season appear. Over 90% of hotel occupancy rate is the strongest evidence of its value the

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And customers only have a limited amount of time they can travel or spend visiting one of these theme parks in a given year. Theme parks face an uphill challenge competing among themselves to vie for that limited time there potential guests alot to visit a theme park in a given time period. The biggest takeaway from the external analysis of the theme park industry is that it's hard to get started in the industry with so many barriers to entry, but once you have an established brand the industry even with albeit high rivalry among competitors is attractive in regards to low supplier and buyer power propagated by higher leverage thanks to a large brand image.

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Disneyland is an amazing theme park and invention that millions of people go to. Disneyland was created when Walt Disney wanted to have fun with his children. He used his money to build a theme park where children and adults can go on rides together. He called it Disneyland. It is now a fun family place where I love to go.

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Disney Land opened with extreme expectations, but the amount of people there and the hours spent trying to get in took a toll on the excitement. Counterfeit tickets, lack of food, and running out of water on a 100-degree day in California where all negative influences on the theme parks opening days. Though even with this catastrophic opening, Disney Land remains open today, as the SMALLER of the two theme parks, with Disney World opening much later in October of 1971. Despite the rough opening of Disney Land and the difficulty it had, Disney remains today to be extremely powerful as an entertainment company owning billions of dollars’ worth of product. Disney has a major impact on today’s culture with their movies, TV shows, and their parks.

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EXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products.

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INTRODUCTION The firm chosen for this assignment is The Walt Disney Company. Disney was founded in 1923 by Walter Elias, “Walt” Disney and his brother Roy O. Disney. Together with its subordinate companies and affiliates, The Walt Disney Company is a dominant diversified multinational media and family entertainment firm with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media (The Walt Disney Company, 2016). Consumers from across the globe are reached via Disney’s stories, characters, and experiences.

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Does hearing the tagline “The Happiest place on earth” takes you on a memory lane of the very first day at Disneyland? The Walt Disney Company, was a dream of the most famous name in the animation industry and the creator of Mickey Mouse, Walt Elias Disney and now the company has estimated net worth of an about 36 billion dollars. (Funamentals n.d.) The company has been running from 1923 till current and I have decided to take the first 43 years (1923 to 1966) in consideration because I wish to tell the reader how the company went from Good to Great under the supervision of Walt Elias Disney.

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1 Overview of Company Since it was founded in 1923, Walt Disney Company has become a world-famous entertainment and media company, and its turnover brings it to the second place among global media companies (after Time Warner). It is constantly working to provide people with the most special entertainment experience, and has been adhering to the company 's good tradition of quality and innovation. After years of development, Walt Disney is already a successful transnational corporation and its operations involve in parks and resorts, consumer products, media networks, and studio entertainment these four industries. By the end of September 2017, its media network is the most profitable business which the revenue is 42.6% of the total while

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Soon after, Disney had the opportunity to move into a new venture, he took it and created an entire fantasy world filled with his characters. EPCOT was a branch of this, where Walt took the absolute opposite of American cities from his point of view and created an ever-changing technologically advanced

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Participation of very few firms in this market is the cause for Disney to be an oligopoly. Some of Disney’s major competitors include News Corporation (NWS), Time Warner (TWX), DreamWorks Animation SKG (DWA), and Viacom (VIA), who directly compete with Disney in myriad business lines. As there are only a few number of firms, competitive pricing does not exist and consumers have limited choices to choose from. Walt Disney Company is large enough to affect the market. Hence, the firm is a price maker and changes prices quite frequently to maximize profits.

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He did that by creating Disneyland. The theme park would allow families to come together and live in the animations through exploring, rides, and meeting the characters from his films. Disney mace big plans for his theme parks, but he knew that he could make them come to life as he once said, “If you can dream it, you can do it.” The idea grew bigger and bigger as they opened Disney World in different locations and other Disney inspired theme parks. More people got the chance to live in the animations with their friends and families.

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“Mickey Mouse is the most popular cartoon character in the world.” If it were not for transnational companies, this phrase must not be existent. Disney is one of the biggest transnational companies. Now that most people in the world know about Disney whether that is much or less. From my point of view, the way how to promote and sell their products has been changing and it is different from at the beginning when they have gotten started to extend their business to the world.

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This may sound simple but it was a lot different than the Anaheim resort competing with the Six Flags parks in Los Angeles. However, Disney has consistently focused on high quality service and entertainment, keeping their branding relative to their family-oriented Disney characters (Disney, n.d.). Globalized Disney has been very successful due to their willingness and ability to make required adaptions for both cultural and competition purposes. This type of flexibility is often the key factor in making an organization successful when they seek to

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Although there was a number of theme parks in Europe, given the high switching costs of customers, Disneyland Paris had been market-leading (Table 1). The theory focused less on the cultural factors and

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In the resort unit or component of the company, Disney compete in the theme parks and resort centers, video entertainment and consumer division, using it reputation as family or household entertainment giant to strategically position its other business

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The History of Disney -An Existent World of Cartoons On May 27th, Alice through the Looking Glass (Alice in Wonderland 2) has come out in both China and North America, and this new episode of nursery rhymes in Disney Company has drawn people’s attention already. All these years, Disney Company created numerous miracles which not only in cartoons but many other fields, such as theme park, toys, books, digital products. How did Disney Company grow and gain worldwide recognition, more over became an entertainment giant? In the year of 1923, Disney was founded by Walt Disney and his elder brother Roy O. Disney, however, little is known about how the company started its dream journey.

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