Walter Elias Disney or “Walt Disney” wasn't known to be the brightest student between his friends in school, but he definitely made unforgettable contributions to the business world. Disney attended Benton Grammar School in Kansas City, Missouri, from 1911 to 1917, and then began his freshman year at McKinley High School in Chicago. From his high school years, Disney was already thinking about opening a business in animation and family entertainment. He worked very hard day and night to achieve his goal. In fact, he would invest most of his profit in training his employees in art schools. Through this business, Disney introduced new marketing techniques of advertising through animation. Through the little amount of cash he started with, he …show more content…
You know what the people want and you build it for them.” Over many years of experience, Walt Disney was able to come up with this simple yet complex philosophy of business that focused entirely on who the customers were, what they enjoyed doing, and how he could use this data to attract them to his work/ business. Moreover, Disney states, speaking to his employees, “I want you out in the park, watching what people are doing and finding out how you can make the place more enjoyable for them.” He wanted his staff to stand in the customers’ line and see what they like as if they were one of the customers. It even went so far as to where he told his staff to eat their lunch with the people instead of in the parking lot and see what the visitors are talking about, what they are thinking. With this single standing philosophy, Walt Disney was able to build an empire of entertainment that each of its consumers enjoyed and were willing to pay hundreds of dollars just to go there. Disney’s philosophy may seem perhaps too simple to some individuals, having the customer’s happiness more important than the business itself, but that’s actually more beneficial to the business. With this philosophy, Disney gained a reputation of a success after the other, making one of the most popular attractions in the