produced and aired before they were able to find stability with success. Once accomplished, the profits were so large it was able to cover losses within the film division of the business. From here, they continued to expand Warner Brothers Television with the creation of a few television series. With the many projects Warner Brothers had in which required the need for music, they decided to extend their music department. This lead to the formation of Warner Brothers Records in 1958. Since they were in working contracts with various stars, they brought the option of stars to record their own songs, talented or not. With the ownership of this record company, Warner Brothers was able to produce their own soundtracks to their films and television …show more content…
They continued their involvement with plays, and even purchased rights to Broadway musical, My Fair Lady, in 1962 for $5.5 million from CBS. Soon after, there was an adjustment to what was referred to as “New Hollywood” with the decline of motion picture production. Although this effected the business, the rights to My Fair Lady continued to result in profits for Warner Brothers. With the changing of times, Warner Brothers sold controlling rights of their studio and music departments to Seven Arts Productions for $32 million, which was renamed Warner Bros-Seven Arts. By 1969, Warner Bros-Seven Arts was purchased by Steve Ross which brought a new studio head, Ted Ashley. They officially changed the name to Warner Communications, Inc. The new management began signing stars for their company in hopes of additional profits through a time in low demand for motion pictures. This action ensured a great line of success, leading them to the production of profitable films such as Superman, Wonder Woman, associated with their subsidiary, DC Comics. Encouraged by the uprising, Warner Communications branched into other media outlets such as video games through Atari, Inc. and even Six Flags theme parks, which still hold the Bugs Bunny mascot …show more content…
Time, Inc. was a well-known publishing company and once the merger was complete, was given the Time Warner name. Both companies outlined a path of great visions and financial wellness. Soon, there were other divisions to separate the needs of the audience and to gather as much media aspect as the company could hold. This involved establishments such as Warner Bros. Family Entertainment for family-oriented pictures and The WB Network for their television shows. Since The WB Network focused on a teenage audience it aired shows focused on that demographic; Buffy the Vampire Slayer, Smallville, Dawson’s Creek, and One Tree Hill. These series, along with others, became nationally recognized and even broke records with the longest running family drama, 7th Heaven, and the longest running drama with female leads, Charmed. In 2006 The WB Network and CBS-owned UPN merged to create The CW Television