Wayne's World And Minions: The Evolution Of The Film Industry

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Cinema Synergy - Industry Research and report

Since the 1990s and the advent of the internet, technology has revolutionized cinema and marketing. Nevertheless, what has changed? Comparing the box office successes of two films,

Wayne's World (1992), a comedy film by Paramount Pictures, and Minions: The Rise of Gru

(2022), a fantasy film by Universal Pictures, explores the evolution of the film industry. Media conglomeration has also influenced filmmaking, and regulation still plays a vital role in shaping the industry. Film production is constantly evolving, where competition is fierce among studios for producing the most profitable films. To stay ahead of the curve, studios are looking for ways to reduce production costs, attract new audiences

Wayne's World had a production budget of $20 million, while Minions: The Rise of Gru had a production budget of $80 million. Naturally, inflation and the cost differential between animation and live action is considered, but this significant increase in production budget over 30 years can be attributed to advancements in technology and the need for more expensive special effects. Furthermore, the increase in

Patel 4 production budget also reflects the changing tastes of audiences and the pressure on studios to produce films that will appeal to a broader audience and generate more revenue. Minions franchise being a well-known and beloved property, it is unsurprising that the production budget for Minions: The Rise of Gru was higher than "Wayne's World". The Minions franchise is loved worldwide because of the humour and comedic characters that children and adults both love. The increased investment in the production budget is also reflected in the financial success of the film, as Minions: The Rise of Gru grossed $369.6 million domestically and $563.9

Gone are the days when traditional forms of advertising, such as television commercials and print ads, were the norm. With the advent of the internet and social media, there are new ways to reach and engage audiences. While Paramount

Pictures, and Wayne's World relied heavily on traditional forms of advertising, the campaign for

Universal, Minions: The Rise of Gru, took a multi-faceted approach for its marketing campaign.

Using social media such as Snapchat's AR extension and Instagram was a clever marketing tactic proposed by Universal to reach a wider audience, specifically the gen z generation. Universal

Pictures creatively aimed to engage the audience by providing the gen z generation with immersive technology and an innovative experience by using digital elements to engage with the

Minion characters. Using AR technology, users could use the "Minions Lens", which would superimpose a 3D minion character onto the user's environment, allowing them to take photos.

Additionally, the presence of the "Minion Filter" aided in creating an interactive experience by

Patel 4 enabling users to experience an immersive world filled with fun Minion animations and