Policies and procedures A policy is a clearly defined statement of intent, normally put together before a business is opened. A lot of businesses will include this in a business plan maybe a full version will be put together and adjusted along the way to keep up to date with changes to food and beverage laws and standards. Companies may use mission statements in a short and simple way to show their business aims including referencing to the main policy areas like marketing, product, service and quality. (CLASS NOTES) For example Weatherspoon’s mission statement is: “Our aims are to have by far the best CQSMA* standards in the pub world, to be the best company to work for and, by doing these things, to be the most profitable.” http://www.wetherspoonjobs.co.uk/home/about/mission …show more content…
The three broad policies that start the management of food and beverage are financial, marketing and catering. Once the company has looked at policies they can then establish the companies’ objectives for the business and the public to view and follow. What direction should the organization take? There are many factors to take into consideration when deciding company policies and procedures and every aspect of a business needs to be safeguarded by these for the companies, staff and publics sake. The catering policy joined by the financial policy for pub will determine the hours of operation. This is done by looking at RPTH revenue per trading hours and sales per employee, per hour etc. Marketing policies cover things such as promotions, price, place, process, variables, physical evidence and participants. A consumers menu should meet the objectives of marketing policy, the catering policy and financial