ipl-logo

Mcdonaldization Of Society Essay

1198 Words5 Pages

What is "McDonaldization" of society? How does it relate to Weber and his discussion of rationalization? What was Weber 's primary concern with "rationalization of society"? McDonaldization is the process of rationalization within our society. Our everyday tasks are broken down into smaller tasks until they are broken down to its ultimate simplicity. Weber viewed traditional and charismatic forms of society as irrational, and had mixed view on the development of capitalism and western forms of formal rationality because of ht epossibilities o development and his concerns of being free individually causing the lack of exercise in ones rationality. This relates to McDonaldization leading into irrationality rather than rationality because of the overeationalizaing processes in our society leading to this negative effect. Ritzer developed Weber 's idea by identifying and discussing four to six concerns with the McDonaldization of society. Discuss each (6) and give examples of how each occurs in our society. Be certain to present the impact of these examples on our lives. Efficiency means the choosing of means to reach a specific end rapidly, with the least amount of cost or effort. An example of …show more content…

Everything within the society is already ing is pre-packaged, pre-measured, and automatically controlled. This is the process of having control over uncertainties, allowing the possibilities to be constrained within certain limits, thereby reducing uncertainties about outcomes. An example of this in our society would be cashiers checking out our groceries, all they have to do is scan the barcode because the produce is already weighted and labelled. Another example would be the control of airplanes, airplanes are controlled by a computer and pilots simply oversee the process. Our skills and capabilities are being reduced because of our dependence on

Show More
Related
1046 Words | 5 Pages

The argument Schlosser is making is that big companies like McDonalds are expanding every day also that the meat packing industries and slaughterhouses are unsafe working conditions for employees and they are treated unfairly. This essay will reflect Schlosser’s main argument and main points he made. Schlosser started off talking about how the fast business started and who all started it. In the book Schlosser talked about CARL N. KARCHER one of the fast food industry’s pioneers.” When Carl heard that a hot dog cart was for sale he decided to buy it — on Florence Avenue across from the Goodyear factory” Schlosser .

Read More
692 Words | 3 Pages

In the essay “Green monster” who do you believe is his intended audience and why? In “The Green Monster,” James McWilliams informs the reader about GMO (Genetically Modified Organisms) and the affects it has on animals, plants, farmers and our food. Through multiple illustrations of the affects of GMO, he contends that GMO has various potential consequences, which may in fact be more positive than detrimental to food sustainability. His intended audience seems to be food consumers but more specifically, those uninterested in or wary of products which are genetically modified.

Read More
1393 Words | 6 Pages

“They had been honed and trained so thoroughly by that extinguished world that they were doomed in this new one” (Zone One 31). Colson Whitehead 's novel, Zone One, draws attention to the issue of consumer capitalism through a post-apocalyptic plot line. Likewise, Leif Sorensen draws on a similar point by discussing how Zone One feeds into his claim that “the novel’s commitment to closure is driven in part by a sense that repetitive cycles of late-capitalist futurism offer change in name only” (561). In other words, an aspect of consumer society includes a presentation of a new idea, product, or concept that is actually a previous idea rebranded. My essay builds and extends this claim by focusing on an overlooked aspect of the novel, the stragglers

Read More
715 Words | 3 Pages

In the article "Don 't Blame the Eater," by David Zinczenko demonstrates the argument of blame towards Fast-food restaurants due to teenage obesity in the country. As Zinczenko 's essay progressed, he included his personal experience to be used as a credible source. Along with his experience he includes imaginary and sets a particular tone to achieve an effect to persuade his audience. In disagreement to his standing point, he ignores all perspectives to create a one choice response. Zinczenko had a good method to capture the audience 's attention.

Read More
2288 Words | 10 Pages

Introduction In the year 1993 a sociologist named George Ritzer wrote a book called The McDonaldization of Society, which wasn’t about how the deliciousness of McNuggets has revolutionized the world, but instead focused on how the methodology and rational structuring used at the McDonalds franchise functions. The concept is that traditional ways of thinking are replaced by ends/means focused goals, sense of social control and prioritization of efficiency. In the words of Ritzer McDonaldization is “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. The following essay discusses the origins of Ritzers’ theory of McDonaldization, elaborates on the four components proposed by him and talks about the critique ‘irrationality of rationality’.

Read More
983 Words | 4 Pages

Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.

Read More
569 Words | 3 Pages

Novelist, Eric Schlosser, in his novel, “Fast Food Nation”, expresses how fast food has spread. Schlosser’s purpose is to make us see how addicted we are to fast food. He adopts a shocking tone through the use of diction, Logos, and diction in order to get people to make better choices. For starters, one of the strategies that Schlosser used in this text is diction. Diction can be defined as style of speaking or writing determined by the choice of words by a speaker /writer.

Read More
807 Words | 4 Pages

To begin, enjoying a meal from McDonald’s is the symbol of American culture. The fast food industry was one other major forces to shape modern life in the U.S. When asked to think of a word to describe America, majority of citizens as well as immigrants would say the “fast food”. For example,in 2001 a rebel group led by Jose Bove decided to protest the restrictions on trade set by Unites States in France and as a form of protest they destroyed a symbol of United States, a local McDonald 's, which demonstrates that McDonald 's is a representation of American culture and thus eating at this establishment is seen as an American tradition as well as the most American action a tennager can perfrm.

Read More
961 Words | 4 Pages

As people have issues about Mcdonalds’ low food quality toward people’s health. However, there is another important area that we have to consider seriously about is how its system, so-called “Mcdonaldization”has influenced and continuously effecting our society. From the article “McJobs: Mcdonaldization and the Workplace” by George Ritzer, he distributes the idea of how Mcdonaldized system has changed our society into scripted and “programmized” places (Ritzer 1998:140). He has specifically analyzed the McJobs’( job that has been Mcdonaldized) into four elements,which is its efficiency, calculation, prediction and control. As the nature of the world is made of a full of colors, diverse opinions of people naturally exist toward the term

Read More
670 Words | 3 Pages

In “How Junk Food Can End Obesity,” by David H. Freedman, he claims that processed foods can help fix the obesity crisis in a more realistic manner, rather than whole-some foods. The popular opinion emphasizes whole-some foods because they aren’t informed about the similitude between processed and unprocessed foods. The essence of the essay is that people believe processed foods are bad and unhealthy for us, therefore whole-some foods are highly recommended for the health of an individual. Freedman mentions many prominent authors who wrote books on food processing, but the most influential voice in the food culture Freedman makes a point of is, American journalist, Michael Pollan. The media and Michael Pollan indicate that everything should be replaced with real, fresh, and unprocessed foods, instead of engineering in as much sugar, salt, and fat as possible into industrialized foods.

Read More
1653 Words | 7 Pages

The sociological imagination on food In this assignment I am going to talk about the sociological imagination on food and the aspects it brings with it. Before starting that large process I firstly will explain what the social imagination is and what the key points of the imagination are in able to fully understand the topic; food and its history, biography, and the relation it has in society. This is my first assignment for the module understanding contemporary society so please bear with me as I will do my best to explain it in a logic manner so everybody can understand it.

Read More
1428 Words | 6 Pages

Even some stuffs are not efficient, but they should exist. Take bookstore as an example. Reading books online are cheaper and more convenient, however, bookstore still have their own reason for existence. If all the people talk about efficiency, how will the world be

Read More
732 Words | 3 Pages

Weber pictured modern society as a boundless and developing system of instructions attempting to regulate everything, because of that he was afraid that the human spirit would end up being crushed by the modern society. Similarly, as Marx, Weber had concluded that individuals in this modern world who are in mean to aid the society, in the end, turn on its makers and place them in captivity. Individuals that are modernized were portrayed by Weber to be as similar as a small gear that was in a constantly moving mechanism, in this sense a never-ending loop of

Read More
832 Words | 4 Pages

Title: FAST FOOD POPULARITY A. Introduction: Nowadays, most people -especially kids and youngsters- prefer to eat fast food, such as McDonald, pizza, fried food, and etc. Why it has become so popular? It is tastes better than homemade food? B. General Statement: Fast food industry has grown dramatically and become so popular. According to the research, people spend more money on fast food than the education.

Read More
1014 Words | 5 Pages

First, superior efficiency deals with the ability to use fewer inputs to produce a particular output. This building block can be broken down into two parts: employee productivity and capital productivity. Employee

Read More

More about Mcdonaldization Of Society Essay

Related Topics

Open Document