I.Introduction
This report was commissioned by Dr. Ameer Rashid, a lecturer at International Pacific College. Its purpose is to analyze the overview of Webtrust service.
There are many factors that decide the survival as well as the success of an organization or a business such as the structure of a company, the employers, the approaches to invest and so on. In fact, gaining the trust of clients and business collaborator is considered the most significant aspect of a company to develop stably in a large market. It is estimated that approximately more than 90% of purchasers are keen on buying online commodities and services on condition that the website is verified. As a result, there are a lot of companies creating and selling trust services such as TRUSTe, BBB Online, or PWC Privacy. One of the most popular services is Webtrust (Chang, Fang & Yee-Chy, 2012)
To begin with, this report identifies and researches the Webtrust in terms of historical development, nature and purpose of the system, financial and nonfinancial benefits, and costs and examples of companies using the technology.
II. Discussion
1.Historical development
According to Busta, Portz, Schneider and Strong (n.d.), it was anticipated that the buyers
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It is estimated that approximately more than 90% of purchasers are keen on buying online commodities and services on condition that the website is verified. Besides, according to Chang, Fang & Yee-Chy (2012), assurance seal produced by smaller CPA Company usually does not attract more customers than big CPA Company. Therefore in order to surge the web consumers’ purchase willingness, company should select web assurance services with famous brand like Webtrust (Chang, Fang & Yee-Chy, 2012). In addition, using Webtrust services also help companies to attract the invesment and establish the credibility of users (Chang, Fang & Yee-Chy,