To improve security of the operation, an automated system and fraud analytics technology should be installed. This will eliminate human error and any interference in the system. For instance, the company should notify customers of any transaction or activity related to their account through automated emails or text message as soon as it takes place. Investment in Artificial Intelligence could improve the security of data, in which the machine learns to interpret and understand a large amount of data. Algorithm of the machine will consider factors such as diversity of email addresses, transaction behaviour, and IP addresses. The machine could then alert management if there is any unusual activity or pattern of deviation appears. This could trigger a response from management or customer in validating the suspicious activity. Additionally, the use of electronic signature software that uses biometrics such as face recognition or fingerprint could verify the authenticity of the transaction. To prevent unauthorised access to sensitive data and report, user identification (ID) and password are given to each specific individual to control data confidentiality. …show more content…
Nevertheless, Wells Fargo has been fully accountable by taking immediate actions and measures to rectify the issue arose. First, the company was transparent in disclosing the unethical sales practice. Customers who were affected by the fraud are given reimbursement and fines of $185 million were paid to regulators. The company also closed more branches to focus on automated online banking. Based on the literature review, being held accountable is associated with answerability towards all stakeholders including the public. Wells Fargo has put a lot of work on damage control in order to rebuild trust with its clients. Although employees were the one committing misconduct, the company as an entity is legally answerable to the