A remarkable online advertising was produced by Studio M, called “WestJet Christmas Miracle” achieved worldwide attention and become one of the top viewed and shared Canadian online advertising of 2013 in the global. The video went live on YouTube overnight on Sunday, 9 December 2013, and recorded more than 315,000 views in the first 24 hours. My first time seen this video is on YouTube advertising, and this video has captivated my attention. All social networks users around the world are the target audience for this five minus online advertising video. The video shows Santa on screen and asking WestJet passengers what gifts they want for Christmas while they waiting for boarding. After passengers boarded the flight, WestJet already got the gifts ready for all passengers at the destination city. Once they arrived, wrapped gifts begin coming down to the luggage conveyer belt, pleasantly surprising the passengers. …show more content…
On the other hand, most people who outside of Canada have not even heard of WestJet was before the video came out. The video reinforces WestJet’s brand awareness which is one of the primary goals of this marketing campaign aims to achieve. The campaign was a huge success. WestJet developed brand awareness universally, with 235 nations having seen this campaign. “Christmas Miracle” got 192 thousands YouTube likes, 173 thousands shares, 27 thousands favorites, and more than 3 thousands remarks. And it official Facebook account got about four times the amount of regular Facebook fan posts when competed to its contestants during launch week. Revenue of WestJet gains is 86 percent. And the bookings rate boosted 77 percent compared the to same month of 2012. (This claim needs to be backed up by a