WestJet Airlines Ltd was founded in February 1996, and it is currently the second-largest Canadian air carrier. Calgary, Alberta, was the airline’s first hub. WestJet is committed to build a Canadian low-cost carrier mode, and they believed that “just because you pay less for your flight, does not mean you should get less” (WestJet). The airline was targeted towards a regional service and then they had expanded. By 2013 WestJet served 88 destinations in 20 countries. WestJet had passenger revenues of C$3.7 billion in 2013, and reported an annual profit of C$268.7 million. As a public company WestJet has 8000 employees until 2013 (Euromonitor International). Currently the number increases to 10000 with the company’s development. In 2014, “WestJet has been named the country’s most attractive employer by job seekers in Canada”( Kate Wilkinson, 2014). WestJet plans to increase its global reach and “to be one of the five most successful international …show more content…
Through offering a safe, customer focused and enjoyable air travel, WestJet established a strong brand image and good brand reputation. All kinds of awards came to WestJet in succession which resulting in high employee morale. The awards like Canada’s most preferred airline, J.D. Power 2011 Customer Service Champion, Canadian Airline of the year award, and so on (WestJet, 2012). Their updated company website and vacation planning help them to improve and perfect their customer service. Weakness: WestJet as any other airline has its weaknesses as well. WestJet does not offer a business class that limits the customer’s choice of service levels and may lead to loss of business. With the development of economic globalization, lacks of many Trans-Continental flights is a weakness of WestJet. The snack is provided on flights only two or more hours. The seats are not big enough for some larger