Product
Features and benefits of the child care center: Describe the most important features. What is special about the center? Describe the benefits. What will the child care center do for the customer?:
Lily Academy will offer STEAM curriculum to all of its age groups! This educational approach focuses on the creativity behind science, technology, engineering, art and mathematics. Lily Academy provides the warm family environment and only the best teachers to make children feel at home and safe in their learning environment. Food is prepared daily by a private chef on the premise. The school is just as beneficial outdoors as it is indoors. There is 18,000 sq. feet of playground available for children to explore physically. The child care center will provide all of this AND small class numbers to keep family setting accurate. This provides the customer with the trust and understanding that their child gets the one-on-one learning experience they need and deserve.
Customers
Identify the targeted customers, their
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Crescent Hill (40206) is a highly family populated area. The population in this geographic market is approximately 8,235. The percent of the population that is under 5 years of age is 10% (823.5). In the area where Lily Academy is located, the percent of married couple families that are both working are 70%. The percent of married couple families with children, therefore needing some sort of child care services, is 33%. The size of this geographic market is 2.416 square miles meaning that this is a very small neighborhood of this city. There is a high demand for childcare in this area because, in St. Matthews, there are only a handful of child care centers. These include St. Francis School, St. Matthews Child Development Center, St. Joe’s, Sproutlings, and Crescent Hill Child Care. All of these centers have a waiting list. Quality child care is