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What Are The Stereotypes Of Women

648 Words3 Pages

In todays globalization, mass media plays an important role in our society. Mass media includes all those media technologies that are intended to reach a large audience by mass communication. Those media technologies include, for instance, television, radio, internet, magazines, books, newspapers, etc. Mass media is the most effective medium of communication., They have the power to influence one’s opinions, thinking, sentiment and reactions. Indeed, as Gerbner highlighted mass media main goal is to sell something. In particular, television is the most efficient way for business industries to achieve this goal. In fact, television media tries to sell a particular mindset of how one is expected to live in todays society. Indeed, television was …show more content…

Media constantly represents both men and women in stereotyped ways. It promotes the traditional gender conformity, where men are portrayed as as active, adventurous, powerful, sexually aggressive and largely uninvolved in human relationship and the women are demonstrated as passive, dependent, incompetent and dumb. The way media misrepresents genders distort our perceptions of our self and what seems to be normal. For instance, movies like Lethal Weapon, Predator, Days of Thunder, Total Recall, Robocop Die Hard, and Die Harder depicts men as serious, confident, competent, powerful and in high-status positions. Accordingly, the message theses movies convey is that young boys and men need to be hard, tough, independent, sexually aggressive, unafraid, violent and totally in control. It is very rare that boys and men will be represented as nurturing and caring. Those are strictly, feminine characterisations (Wood, 1994). Surely, this is the result of male’s domination in our society. Newspaper Research Journal by Lester Paul Martin mentions how most of the politicians and experts are males. In particular, the mass media business is predominantly run by males. Consequently, the content of their movies or shows correspond with their concepts of how the society should be (Young, 1998). In addition, media portrays also stereotypical relationship between men and women. It demonstrates female’s dependences on males for identity. For example, in the little mermaid, Ariel is willing to lose her mermaid identity to find true love with the Prince, a human. Which conveys the message that little girls should give up their identity if it means they will find true love. Another current misrepresentation of men and women relationship is the fact that men are always rescuing the women. For example, in order for sleeping beauty to wake up Prince Charming must kiss her. Which

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Masculinity In Tough Guise II

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Manhood is also linked deeply to ads and movies especially because they are being based to from and for our own behavior. This makes boys trapped in a masculinity circle. The society defines their role which in turn becomes predictions for them. The stereotypes about how men should act affects on how a boy should act, even though as a child they were given more freedom on how they want to present and express

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Masculinity In Robert Jensen's The High Cost Of Manliness

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In Robert Jensen’s article “The High Cost of Manliness”, he states that the idea of masculinity is a bad thing and they should get rid of it. This article debates on the common stereotypes of men, as he states: “That dominant conception of masculinity in U.S. Culture is easily summarized: Men are assumed to be naturally competitive and aggressive, and being a real man is therefore marked by the struggle for control, conquest, and domination” (par. 4). Nonetheless, there are some traits that men and woman share, such as, caring, compassion, and tenderness. These traits often depend on the situation, since a man cannot always be this way, whereas, a woman is often expected to have these traits.

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The strength and effects of mass media are expressed perfectly in Denis McQuail’s article “The Influence and Effects of Mass Media.” McQuail does not really focus on the educational spectrum of mass media like Lunsford. Instead he tries to provide useful information about how mass media effects society as a whole and how there can be power gained from ownership of mass media. Instead of just thinking of mass media as a website that teenagers get on to post what they are eating for lunch or what they had to do that day, McQuail looks deeper and writes about how mass media can lead to political and economic power. One example from his article is when he writes about how mass media “can attract and direct attention to problems, solutions or people” and can also be useful in the forms of “persuasion and mobilization.”

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Masculinity In Jackson Katz's Film Tough Guise Two

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Jackson Katz’s film Tough Guise 2 seeks to expose how the media promotes a toxic ideology behind what makes a man masculine and show that it is a social construct. For decades print, television, videogames, and film have presented masculinity in a way that makes men think the only way to be manly is to be emotionally unavailable, sexually aggressive, and violent. This ideology has been a curse on culture in America and many other countries around the world. “We're not living in the Wild West. We're not a Third World nation” (Katz).

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Mainstream media representations play a role in portraying ideas about what it means to be a “real” man in our society. In most media portrayals, male characters are praised for self-control and the control of others, violence, financial independence, and physical desirability. The media is a very important part of society, because it is what people follow on their daily lives, and what people rely on these days. Therefore it is crucial to decide what to portray in the media, because people will follow it and do what the media does. If the media discourages men to show emotions other than aggression, then it is what society will follow and go through, which is what has happened that shaped masculinity in the form it is now.

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Over time, the thought patterns of many individuals mould to believe only one perception of what is morally acceptable— a perception that is completely faulty. The ideology of the male body and demeanor is only one of the many societal norms constructed by the media, and it alone can result in mental health fatalities, mass violence, or the mere elimination of self-identity whilst attempting to meet the ever-changing ideals of masculinity. The continuous and stereotypical depiction of masculinity in the media has idealized invulnerability, toughness and physical strength as the sole qualities of a ‘true man’. As a result, the complexity of masculinity is flattened, and immense pressures are placed on individuals to meet requirements that are entirely faulty. According to Katz, cultures, topics, and even genders are not one-dimensional; in order to fully comprehend the meaning the entirety of something, one must look at more than its representation in the media.

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Gender Stereotypes In Horror Movies: Gender Equality And Sexism In Movies

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747 Words | 3 Pages

The existing asymmetry in terms of social power between men and women was strengthened through these images, as the stereotyping of women in these categories was associated with lower degrees of social and control. In his book ‘Gender Advertisements’ Erving Goffman describes how feminity and masculinity displayed within western media. In his analysis, Goffman addresses several trends and patterns in how feminity (and masculinity) is portrayed as well as the messages this conveys to the viewer. According to him women are portrayed as soft, vulnerable, fragile, powerless, dreamy, childlike and submissive . Goffman described a number of symbolic ways in which indicative behavior displays the subordination of females to males, the ritualization of subordination is accomplished by using social connotation associated with elevation, location positioning, and body posture .

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822 Words | 4 Pages

such as gender stereotype or violence stereotype and other. First, gender stereotype; the Differentiating gender roles in the modern societies can be a perfect example of the negative social effects of using stereotypes in mass media. Nowadays, the differences between male and female roles are smaller, however, mass media still perpetuates traditional gender stereotypes so still seen in TV series. how is theThe man have has been and is still considered to be the financial providers, assertive and independent, whereas the women have been shown in lower-position jobs and careers

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