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What Are The Strengths And Weaknesses Of Nike

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To Buy or Not to Be - Nike Nike is considered to be the world’s largest designers, marketers and distributors of athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Nike was founded as Blue-Ribbon Sports in 1964 by Bill Bowerman and Phil Knight. The company completed its initial public offering (IPO) of Class B common stock in 1980. Ten years later the company opened its first NIKETOWN store in Portland, Oregon. The e-commerce revenue grew 55% in fiscal 2015 to over $1 billion, fueled by an expansion to new countries and supported by experience-enhancing infrastructure investments. Phil Knight is the Chairman Emeritus and Mark Parker is the current President & CEO. Over the past five years, …show more content…

One of those strengths is the company's dominant market position built on a strong brand portfolio like Nike, Jordan, converse and Hurley. Its enhanced retail presence enables easier customer recall as well as help it to drive topline growth and to attain a competitive advantage over its peers. In addition, another strength of NIKE is its focus on R&D activities. The strong focus on R&D allows NIKE to renew its product line at regular intervals, which boosts customer loyalty and revenue growth. On the other hand, NIKE has one main weakness, the dependence on independent contract manufacturers. NIKE depends on independent contract manufacturers outside the US to provide fabrics and to produce its products, and therefore, has little control over the quality of products. It makes it difficult to ensure the quality of the goods sold in its outlets and may lead to product recalls. This, in turn, could have an adverse effect on customer retention and brand loyalty. We believe that NIKE has a big brand image and have more strengths than weakness and its strengths outweigh the …show more content…

Moreover, the growing preference of customers to shop online has boosted the online retail trade globally. E.g. the online retail sector in Europe is expected to reach a value of $675.8 billion, an increase of 99.1% since 2014. The Asia-Pacific market is also expected to witness strong growth in online retail sales in the next few years, driven by strong growth rates in China and India. According to industry sources, the online retail sales in China are expected to grow at a CAGR of 20% during

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Their swoosh logo and "just do it" slogan are highly recognized among the public. Innovation is the key aspect to Nike's competitive advantage. According to an article posted in Chicago Now, Nike President Charlie Denson said, "Our ability to be authentic, stay connected, and remain distinctive through innovating across all areas of our business is a definitive competitive advantage." The Nike Corporation prides itself in being a leader in their industry because of their innovation, and protecting these ideas with patents. Nike currently has approximately 3,750 patents to this date, which is way more than any other competitors including Adidas and Under Armour which are in the same

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Mark Moulton Professor Ottemann December 10, 2014 2014 Term Paper Nike & Under Armour Company Assessment Nike and Under Armour are two of the largest sportswear and athletic shoe companies in the world. Their histories and growth are similar but they use different corporate and business strategies. Their strategies reflect their corporate structure and the personalities of their leadership.

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Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.

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They want people to , when looking for sporting gears, see the brand of nike and instantly know that is quality and reliable products on the shelf. They used ethos ,pathos, and logos to boost their campaign in establish well known sporting product on worldwide platform. This is the way how nike has become so successful in its category. Nike is setting standards that other companies are following in sporting

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Goals Nike focuses on pursuing opportunities and improving their product to enhance the human potential. Thereby they create product, services and experiences for athletes helping them overcome limitations such as climate and road types. Core Competency and Sustainable Competitive Advantage Nike’s have maxims to help Nike employees to create better products and provide better services for the customers. Henceforth creating better customer value compared to companies.

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NIKE “Just do it” Campaign. Introduction: Nike, Inc. is a top supplier and advertiser of sportswear and supplies. The American maker was established on Jan 25, 1964 as Blue Ribbon Sports. In 1978, the new Nike, Inc. was fabricated under the name of Nike. The world's No. 1 shoemaker outlines and exchanges shoes for a variety of sports.

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2-human resources management: -Minimize the costs associated with high employee turnover. -Improve retention of skills, knowledge, motivation and moral, which in time impact productivity. -Give employees job security and money in their pockets and give employees opportunities to learn new skills and gain more knowledge. -Nike salary and compensation include information about base salary, signing and year –end bonuses, stock option, vacation time and other special perks and reimbursement that make up total compensation at nike. 3-Technology development: Nike has a history of developing innovative and new impact protection systems.

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The legendary position that Nike enjoys today has been achieved through attractive and innovative design, high quality production and effective marketing strategies. There are very many marketing strategies that the company has put in place to make sure that its products appeal to different segments of the market.

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Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

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Competitors: PUMA, K-Swiss Inc., LaCrosse Footwear, Inc., Dick 's Sporting Goods, Inc., New Balance Athletic Shoe and Adidas – (Adidas have currently branched out into customization of footwear products. To sustain its competitive advantage over competitors, Nike has to take this to consideration). However, a large number of competitors in an industry usually indicates lots of demand for the products or services provided and this will help Nike to succeed in the long run. Suppliers: Nike outsources almost all of its footwear production to independent third party suppliers. As Nike has a minor control over quality of the products.

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In the section of R&D, Nike has a major capability and it includes the core competencies in the R&D section. The company heavily focuses and invests in staffing specialist to enhance and improve their products performance. In addition, the marketing section of Nike has an important core competency and a competitive advantage in being able to market its products. Other competitors might have the resources to contest but they don’t have the ability to use them appropriately. VRIO:

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The strength of high price product strategy is that Nike can earn more on each single item. Also, it can ensure the quality of the products. The low-priced products policy could widen the customer group and attract more buyers to boost the sales. The weakness of selling premium is that only high-end buyers could afford to buy it.

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Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

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More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and

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