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What Is Baltimore Spring Waters Strategic Plan

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In order for Baltimore Spring Waters, Inc (BSW) to maintain their competitive advantage against other consumers, managers should create a strategic plan. This strategic planning would consist of using the SWOT analysis tool, which stands for Strengths, Weaknesses, Opportunities, and Threats this tool allows the company to know where it stands in the market place (Mind Tools, 2017). The strengths and weaknesses are used as an internal evaluation. Strengths are identifying the organization uniqueness, competitive advantage, and popular products bought by customers (Mind Tools, 2017). Weakness are distinguishing the business improvements such as employee training, marketing, financial budget, delivery time, and knowing what products are not being
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