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What Is Best Buy Differentiated Strategy

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Best Buy has also remained successful for its ability to get products out of the store. Though Best Buy's differentiated strategy has been successful, it can possibly encourage consumers to come into Best Buy to become educated about products, and then turn around go buy them at Wal-Mart or off of the Internet. To better differentiate the company, Best Buy has focused on services to add to their products, of which would not be available unless otherwise purchased from Best Buy. These services include extended services plans, installations, and repairs. These services usually have high profit margins and can constitute a significant amount of revenue, while giving customer professional installations and peace of mind. Wal-Mart is also on Best

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