Strengths: The strengths of Cannondale Bicycle Corporation is high sales growth rate by selling our products efficiently. We are also an award winning company that is known for having high quality bicycles, which will give us an advantage in the market. Our brand name recognition is pretty solid and we will continue to provide great products and services to our customers to keep that brand name prestigious. Since the 1970’s, Cannondale has been the leader of innovating bicycles that were; lightweight, stylish, fast, safe, and comfortable. R&D became the product development strategy for Cannondale allowing them to expand design into new markets, such as the motorcycle industry. Cannondale hire and train their employees have the skills that the company needs to succeed. Lastly, corporate culture …show more content…
Cannondale experienced low profit margins of 3.3% in 1999. The competition in the market produces fitness exercise and children bicycles but we do not and that could hurt the corporation long term. The lack of internet sales can cause Cannondale to experience financial problems. Cannondale also failed to forecast Asian market. Asia has the biggest market for bicycles with China and Taiwan controlling the Asian market. Another weakness is that we cannot ignore booming market segments. Ignoring market segments can hurt us because specialty competitors will see how huge this market is and begin to produce products that will sell well in the market. Opportunities: Cannondale will look to promote exercise and living a healthy lifestyle by designing a line of low cost bicycles for children and adults. Produce an environmental friendly means of transportation. Cannondale wants to use more modern technology by reaching to more people on a global scale, using the Internet and other social networks. Cannondale has the ability to be the market leader through proper strategies.