In conclusion, for businesses to be ethical in small ways, may not seem to effect the community or the consumer. However, in the example of Costco, it made a difference to many people having a job during the recession was life changing. In doing so Costco has gained valuable employees and customers for years to come. On the contrary, Wells Fargo lost millions of dollars by allowing unethical practices to continue for years. In doing so Wells Fargo lost consumer