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What Is Dannon False Advertising Claims Regarding Activia?

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Dannon False Advertising Claims Regarding Activia About the company The Dannon Company, Inc. Makes a diverse and comprehensive range of approximately 200 types, styles and flavors of fresh and frozen dairy products to satisfy the evolving needs and desires of our consumers. Headquartered in White Plains, NY, Dannon makes yogurt at plants in Minster, OH, Fort Worth, TX, West Jordan, UT and Portland, OR. Established in the US in 1942, Dannon is a subsidiary of Danone, the leading global food and beverage company focused exclusively on better-for-you foods. For almost 75 years, Dannon has been exceeding consumer expectations through its commitment to delivering high-quality, wholesome, nutritious and innovative products in the dairy category. Federal Trade Commission FTC The company …show more content…

These claims had been present in the brands since introduction: for Activia in February 2006 and DanActive in January 2007. The specific settlement required that Dannon cannot state its products reduce the likelihood of getting a cold or flu unless approved by the Food and Drug Administration (FDA). Court Order For two years Dannon has been touting Activia and DanActive yogurt products as "clinically" and "scientifically" proven to regulate digestion and boost immune systems. The company even launched a glossy TV ad campaign featuring actress Jamie Lee Curtis, who calls the yogurt "tasty." Yet, despite the claims, a judge in Cleveland this week says Dannon must pay consumers up to $45 million in damages under the terms of a class action settlement, reached in federal court. The agreement also calls for Dannon to change its health claims for Activia and DanActive. , Dannon defended its products and says it settled the lawsuit to "avoid the cost and distraction of

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