ipl-logo

What Is Dannon False Advertising Claims Regarding Activia?

1478 Words6 Pages
bulb-icon

Recommended: Fallacies in advertisments

Dannon False Advertising Claims Regarding Activia About the company The Dannon Company, Inc. Makes a diverse and comprehensive range of approximately 200 types, styles and flavors of fresh and frozen dairy products to satisfy the evolving needs and desires of our consumers. Headquartered in White Plains, NY, Dannon makes yogurt at plants in Minster, OH, Fort Worth, TX, West Jordan, UT and Portland, OR. Established in the US in 1942, Dannon is a subsidiary of Danone, the leading global food and beverage company focused exclusively on better-for-you foods. For almost 75 years, Dannon has been exceeding consumer expectations through its commitment to delivering high-quality, wholesome, nutritious and innovative products in the dairy category. Federal Trade Commission FTC The company …show more content…

These claims had been present in the brands since introduction: for Activia in February 2006 and DanActive in January 2007. The specific settlement required that Dannon cannot state its products reduce the likelihood of getting a cold or flu unless approved by the Food and Drug Administration (FDA). Court Order For two years Dannon has been touting Activia and DanActive yogurt products as "clinically" and "scientifically" proven to regulate digestion and boost immune systems. The company even launched a glossy TV ad campaign featuring actress Jamie Lee Curtis, who calls the yogurt "tasty." Yet, despite the claims, a judge in Cleveland this week says Dannon must pay consumers up to $45 million in damages under the terms of a class action settlement, reached in federal court. The agreement also calls for Dannon to change its health claims for Activia and DanActive. , Dannon defended its products and says it settled the lawsuit to "avoid the cost and distraction of

Show More
Related
998 Words | 4 Pages

line extension of a cold product, Besthelp+ was priced at $4.89 and the only child product, Coldcure was priced at $5.89. The product was introduced below market value to establish effectiveness and promote initial use and adoption. The trade-off is the lower gross margin achieved for the brand extension. The pricing of Allright, introduced in period 6, was established by evaluating the pricing report. The pricing report revealed that Extra was the only other multi-capsule cold product and was priced at $4.99.

Read More
66 Words | 1 Pages

In 1864, a cheese factory opened at Ladoga in Fond du Lac County, Wisconsin. This factory, opened by Chester Hazen, set the groundwork for Wisconsin to become "America's Dairyland". As of 2015, Wisconsin had around 9,900 dairy farms. Without Hazen, Wisconsin may never have become one of the nation's dairy leaders. Therefore, this historical event is very important to what Wisconsin is and who Wisconsinites

Read More
1246 Words | 5 Pages

Nonetheless, as the business sector for Greek yogurt has developed in the U.S., there are maybe two primary business sector fragments that have risen: •

Read More
486 Words | 2 Pages

Acai Elite is another product in a long list that contains acai berry extract. This superfood is from the Amazon region of Brazil and is the fruit of the Acai palm. The small purple berry is all the rage right now as it is high in antioxidants, essential fats and fiber. In fact, it is said to be more nutritional than any other berry known, so anything that contains it must be great, right? Read on.

Read More
783 Words | 4 Pages

Evidenced by both Nestlé and the beer industry that spent intensively in advertising, the former is catching up Ice-Fili’s market share while the latter is currently enjoying increasing market demand. Thus, it is feasible for Ice-Fili to invest massively in advertising through TV or packaging to position itself as a historical Russian brand that produce ice cream made of high quality natural ingredients. This could differentiate itself from regional producers that have low

Read More
316 Words | 2 Pages

The Food and Drug Administration is constantly conflicted between what consumers and industries want. All foods, drugs, and cosmetics in the US are regulated by the FDA and the Federal Food, Drug, and Cosmetic Act to ensure that the three categories previously stated are safe for consumption (“Pure Food and Drug Laws”). Food labels are also included in these rules so that consumers can make their choices while being in “the know.” False or misleading labels are forbidden, as said in the Federal Food, Drug, and Cosmetic Act, but there are many terms such as “functional foods,” which are foods that could improve one’s health, that are not defined (Ross). Since the regulations for claims are very loose, companies have a lot of freedom and can

Read More
121 Words | 1 Pages

When comparing Merck and Johnson and Joshcson you can see where Merck took the high road to remove vioxx from the Shelf without the direction of the FDA. Just as Tylenol was taken off the shelves back in 1982 without the FDA requiring Tylenol to be removed from store selves. The only difference between the two drugs is that vioxx was shown to be creating the adverse effects, where Tylenol had been tampered with by an outside factor. It should be noted that Johnson and Johnson reaction of 1982 is not the continued approach on the removal of medications and recalls as of late and the company has not been proactive in recent recalls without the direct orders of the

Read More
165 Words | 1 Pages

Airbrushing advertisements is lying to consumers about what the product and models really look like. Women were questioned on whether they thought an airbrushed advertisement look realistic or not. 96% of those women believed that the advertisements looked unrealistic. The unrealistic look of these advertisements makes consumers feel like they are getting lied to. Airbrushing is a fake representation of what a person’s natural beauty truly is.

Read More
1631 Words | 7 Pages

Nowadays it seems like legal drugs are more expensive than illegal ones. This dilemma occurs because the pharmaceutical industry affects the economy significantly. Although the United States is a mixed market economy, there are instances where the economy seems like a free market economy. A free market economy allows companies to determine the prices of goods free from government intervention. The pharmaceutical industry, despite several regulations set by the food and drug administration, is a free market economy.

Read More
1489 Words | 6 Pages

1_ Leonard v.Pepsico,INC. 88 F.supp.2d116(S.D.N.Y 1997) WOOD,J. In this case PepsiCo doing a promotional campaign in which consumer were invited to acquire “Pepsi points” by purchasing Pepsi product and exchange them for “Pepsi stuff” and harrier jet was shown in the end of commercial and said that harrier jet was 7000,000 Pepsi points. After a few second later the voice appears before ending the commercial “Drink more Pepsi-Get more points”. Plaintiff saw the commercial and decided to collect Pepsi points.

Read More
165 Words | 1 Pages

hamburger and fries are everyones best friend. salads, veggies, and fruits will not satisfy a persons craving, or hunger. no one seems to realize the effects and harmfull diseases that get pilled up in our body from fast food products. causing kids and even adults to have diabetes, and obesity. busy and fully scheduled parents take advantage of the convienent hours and proces fat food restraints have to offer.

Read More
810 Words | 4 Pages

Advertisements are everywhere, on television, radio, social media, billboards, magazines, and even on yearbooks. On the other hand, would it not be nice if every advertisement an individual saw, read, or heard were actually true? Like using Axe body spray really did attract women or eating Snickers truly made one satisfied in seconds? Yet, most of the time the advertisements that seem too good to be true, actually are. In fact, countless of ads are only slightly true and instead filled with many common errors in reasoning, known as logical fallacies, a sneaky marketing technique companies utilize to trick a consumer into giving them their undivided attention and money.

Read More
1823 Words | 8 Pages

The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).

Read More
732 Words | 3 Pages

Pharmacovigiliance is defined by the World Health Organisation as “the science and activities relating to the detection, assessment, understanding and prevention of adverse effects or any other drug-related problem” [1]. In other words, pharmacovigilance can be simply defined as drug safety. Adverse reactions can be explained as when medicines affect the body in a harmful and unintended manner. Prior to obtaining marketing authorisation for a new drug, the drug has to be tested and the corresponding data has to be gathered. These tests are known as clinical trials, and the relevant regulatory bodies must use this data to decide whether the drugs benefits outweigh the associated risks.

Read More
979 Words | 4 Pages

Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

Read More

More about What Is Dannon False Advertising Claims Regarding Activia?

Related Topics

Open Document