Company Overview: Fred And David's Strengths

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Strengths:
 Fair price: Fred & David’s coffee prices are fair because of coffee beam are producing from own farm.
 Talented coffee maker and latest coffee machine: Fred & David nominated talented coffee maker and invested the latest coffee machine.
 Downtown location: Allocating the shops at downtown area where is more convenience for customers.
 Own coffee farm: Our own coffee farm is producing the 100% organic coffee products and it can lead in quality and price.
 Enough of financial resources: Company’s partnerships have strong of financial resources.

Weakness:
 Narrow parking at downtown area: Downtown is highest area of population. It is too difficult for parking.
 Fresher brand for related field: Fred & David is fresher brand

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