Product and service image: In terms of product quality Chevrolet improved drastically. Recently they beat Honda in quality which is their biggest success. 4years in a row they win VINCENTRIC LOWEST COST OF OWNERSHIP. From the family of the most dependable, longest lasting full size pickups on the road comes the all new 2014 Silverado. The most awarded pickup in the industry was designed to outperform today, and every day. Improved interior comfort, available class leading V8 fuel, economy or available best-in-class Trailer capacity are just the beginning and the awards are already piling up. First and for most GM has quality put together an impressive story around improvements in product quality. Gm has always had the talent and resources needed …show more content…
There was several hypotheses as to how the logo design came to be, two of them being the closest to theories hints at the logo having been designed after a poster Durant had seen in French hotel while the second claims the “bowtie” is actually stylized representation of Swiss flag cross. No matter how it organized, the golden Chevy logo persisted. In fact, the brand grew at such a fast pace that it allowed Durant to regain ownership of GM in 1916. After having become wealthy enough, Durant thought a smashing 54.5% of GM’s shares, reinstating himself as head of the auto empire. Soon after the takeover, Chevrolet was absorbed into GM, becoming a separate division. Having gained even more strength after the merger, the newly formed entity was quick in starting off production and launched the model D in 1918. The V8 35 hp engines fitted on these cars were replaced by smaller 8 cylinder ones, that proved particularly successful on commercial vehicles. The engine gained reputation due to its high durability and earned the “cast iron wonder” nickname. Only a few years later, Chevy revealed the SUV in its archaic form the suburban …show more content…
The Vette also premiered the usage of lightweight construction materials for the car's body, like plastic, at that time. Following the acclaim garnered by the Vette's release, Chevy launched several other models, including the flashy Impala and the short lived air-cooled Corvair. During the 60's, Chevy reached its sales peak with 3 cars out of any 10 sold in the US. However, before such a performance was achieved, Chevy designed a new small-block V8 engine used to equip its '55 truck range. This particular engine made it till toda, going through plenty of modifications in the process ranging from lightweight, durable aluminum construction to ECU managed control and modern fuel injection for better dosage and increased power. Although Chevy has been registering lower sales in the past few years due to uncontrolled brand extension, some of the “bowtie” emblazoned automobiles have become either cult classics or vintage collectibles, four wheeled icons as reminders of a past age of glory. Degree of Involvement