Since 1901, Nordstrom Inc. has been a leading fashion retailer offering compelling clothing, shoes and accessories for men, women and children. Founded on the principle that a piece of clothing can be both comfortable and alluring, they offer a wide spectrum of styles with a modern point of view. Classic sleek silhouettes are constantly refined by current trends so their styles stay up to date. Nordstrom has been a heavy hitter in the retail industry and continue to prove its worthiness through three different factors of the brand report. They excel at delivering benefits customers truly want, Nordstrom uses and coordinates full spectrum of marketing activities to build equity, and the brand has always been consistent. In this short essay we explore and take a look towards the in depth details that have influenced my decision on these three points of the brand report specifically. …show more content…
The in store shopping experience at any Nordstrom in my opinion, has one of the most personalized shopping experiences that any convenient retail store has to offer. Nordstrom is different by how they focus on the personalization of the experience for their customers. Since they focus towards hiring the best stylist to work in the store, their style experts can give you advice on fashion, beauty, and even weddings. The personal stylist are very friendly and are always exceptional on getting a great fit with their onsite alterations and tailoring, plus made-to-measure menswear. Having your own personal stylist creates and unforgettable shopping experience and whether it is in store or online, their styling service is fun, fast and also free. Nordstrom sets the bar high as far as their delivery of benefits and services customers truly