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What Is Papa Johns Competitive Strategy

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As the CEO of Papa Johns, I need additional information about McDonald’s competitive strategy before I can make a thorough decision concerning any possible changes to Papa John’s competitive strategy (Parnell, n.d.). In general, modifying a competitive strategy can be very challenging to a company, especially if the changes involve differentiation (Parnell, n.d.). McDonald’s customers are given the option to dine in, carry out, or use the drive thru to receive their food. Unlike Papa John’s, McDonald’s does not specialize in quality pizza making or deliveries. As a part of a competitive strategy, it can be complicated for McDonald’s customers to connect pizza and pizza delivery to McDonald’s (Parnell, n.d.). Currently, McDonald’s utilizes the economies of scale to reach decreased costs and fast customer service without losing the quality of the service (Dudovskiy, 2016). Although McDonald’s relies on decreased costs and fast quality customer …show more content…

Adding pizza and pizza deliveries to their menu can increase stress to their large production strategy (Parnell, n.d.). Since McDonald’s has no experience in making quality pizzas or deliveries, they would have a difficult time with pleasing customers with quick delivery (Tice, 2012). Not only will deliveries increase their expenses, but it is also a technique, which McDonald’s has very little experience. They would also have to invest a large amount of capital into the development of a delivery infrastructure, which would create employee challenges. Several fast-food employees may not be old enough or have reliable transportation to do deliveries, so McDonald’s would have to modify their hiring requirements (Tice,

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