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What Is Papa Johns Competitive Strategy

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As the CEO of Papa Johns, I need additional information about McDonald’s competitive strategy before I can make a thorough decision concerning any possible changes to Papa John’s competitive strategy (Parnell, n.d.). In general, modifying a competitive strategy can be very challenging to a company, especially if the changes involve differentiation (Parnell, n.d.). McDonald’s customers are given the option to dine in, carry out, or use the drive thru to receive their food. Unlike Papa John’s, McDonald’s does not specialize in quality pizza making or deliveries. As a part of a competitive strategy, it can be complicated for McDonald’s customers to connect pizza and pizza delivery to McDonald’s (Parnell, n.d.). Currently, McDonald’s utilizes the economies of scale to reach decreased costs and fast customer service without losing the quality of the service (Dudovskiy, 2016). Although McDonald’s relies on decreased costs and fast quality customer …show more content…

Adding pizza and pizza deliveries to their menu can increase stress to their large production strategy (Parnell, n.d.). Since McDonald’s has no experience in making quality pizzas or deliveries, they would have a difficult time with pleasing customers with quick delivery (Tice, 2012). Not only will deliveries increase their expenses, but it is also a technique, which McDonald’s has very little experience. They would also have to invest a large amount of capital into the development of a delivery infrastructure, which would create employee challenges. Several fast-food employees may not be old enough or have reliable transportation to do deliveries, so McDonald’s would have to modify their hiring requirements (Tice,

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Whether it be going to Alaska to see the northern lights or Arizona to see the Grand Canyon, people rarely get the actual authentic experience. It is the same when people go to restaurants. Instead of going into an actual dine in place, people choose McDonalds. In Ritzer’s piece he talks about how society is all about quantity rather than quality. He states, “The bottom line in many settings is the number of customers processed, the speed with which they are processed, and the profits produced.

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From a strategic perspective, Papa John seems to have done some external analysis of their competitors. They have incorporated what the other pizza chains are not doing into their company strategy. While keeping with their tradition of serving fresh ingredients,

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They always keep themselves up to date with new tools that help them make business faster and more convenient for customers. For example, Pizza Hut- the brand owned by Yum! Brands- have created automatic ordering systems that customers can order pizza, pay and come to pick it up when it is ready. Besides ordering online, technology also helps consumers locate their favorite fast food restaurants in their nearest area and show them how to get there. From the restaurateurs' perspective, digital menu boards, flat screens and in-store signage will be critical marketing tools.

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Since Papa John 's strengths are at its fresh ingredients and customer service, the company has distinguished itself from other competitors, which are contending with one another on price strategies. Papa John 's has high quality and higher prices while the others fall into other categories. They are seen as the best in service and higher quality product. By offering a superior product at a higher cost, Papa John 's has established that its focused on customers of middle incomes families, often teenagers who have a tendency to have a higher than normal pay with disposable income and are often brand-conscious, regular customers. Another strategy Papa John 's uses is taste testing.

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The Similarities and Differences of McDonald’s and Wendy’s Corporate America has taken a stranglehold on American nutrition and eating habits. McDonald’s food has dominance over the market with its cost effectiveness and availability. In contrast, Wendy’s has superior products with higher prices. While these fast-food giants have a massive place in America, they have their similarities and differences. Wendy’s and McDonald’s demonstrate these traits in cost, diversity, and quality.

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“The restaurants that they work with are limited to those who have their own delivery logistics,” he says — a fraction of the restaurant sector.” Figure 1: The disruption of Food delivery

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The most important one would be the Threat of Rivalry. There is a lot of competition between pizza franchises and local restaurants. Many of these franchises and restaurants sell similar products for near the same price and size, which makes the switching costs low. They use advertising and promotion to gain more customers. For example, Pizza Hut offers a dining area for their customer as well as a lunch buffet with healthy alternatives.

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For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

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5.2. Price in the marketing mix of Domino’s pizza (Bhasin, Marketing mix of Domino’s, 2017) Domino’s motto is “Best of Quality with Reasonable Pricing”. The lower middle class and middle-class income groups are their main targets. As Domino’s has come up with a uniform and consistent pricing policy, it helps them to keep the base price in check and helps to attract customers.

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INTRODUCTION McDonald’s is a American fast food organization that was started in 1940 by Richard and Maurice McDonald in San Bernardino, California. This corporation is one of the world’s biggest chain of Hamburger fast food eateries that is serving in excess of 58 million clients day by day. The very first McDonald’s eatery was open in Des Plaines on 15th of April, 1955.One day, Ray Kroc went there in 1954 and he was so inspired by their proficiency of their activity that he pitched his vision of making McDonald’s eateries all over the America as a franchise agent. 100 m of the hamburgers sold by McDonald by 1958.The first day deal of Mcdonald’s was $366.12. There would be more than 700 McD’s all through the United States by 1965.

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they offer a delivery service to support the sale of pizzas Price In order to achieve profit in the market Burger King would have devised a strategy which decreases costs of which Burger King has two pricing strategies : Market -oriented pricing strategy which involves the setting of prices to market conditions whilst competing with other competitors and keeping up with the supply and demand rates Bundle pricing strategy which allows consumers to buy large quantities of goods at bundle make it easily affordable for consumers instead of buying items separately Promotion To become successful in their field of work Burger King came up with a list of tactics to promote their

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