Stop & Shop Scan It! establishes a clear sample of developing information systems that allow connectivity between a corporate culture of open communication to provide value to the customer. According to Pearlson (2012) “One reason for the rise in companies competing on analytics is that many companies in many industries offer similar products and use comparable technologies.” (P. 337). Consequently, Stop & Shop developed Scan It! a portable device that allows customers to scan and check out products. As a result of business analytics integration by Modiv Media, customers nowadays can keep track of purchasing habits, find coupons in real time while using their mobile devices. All in all, business intelligence has helped Stop & Shop not only provide exceptional technology tools for its customers but also keep track of information on sales and inventory. First, the benefit of the Scan It! data to Stop & Shop is the strong brand recognition and customer loyalty growth. In addition, the tool allowed to gather more information about customer purchase habits, provide information on sales and warehouse inventory and customers will increase spending while having coupons. …show more content…
341). With this in mind, assessment of the level of maturity of Stop & Shop’s use analytics can be based from operationalizing which according to Pearlson (2012) is the “Value from real-time understanding of action/reaction and course correction instantly to improve operations” (P. 341) Thus, Stop & Shop is able to gain competitive advantage over competitors by using real-time data, establish strong customer relationship by allowing them to track spending effectively, regulate and order new inventory, integrate Scan It! with other internal systems to expand data usage, and pricing