ipl-logo

What Is The Cdc's Advertising Campaign Promoting Flu Vaccination

506 Words3 Pages

The Centers for Disease Control (CDC) plays a vital role in promoting public health and disease prevention in the United States. One of the key campaigns that the CDC focuses on is promoting the influenza (flu) vaccination to help prevent the spread of the flu virus. In this essay, we will examine the CDC's advertising campaign promoting the influenza vaccination, analyze the target audience and advertising techniques used, evaluate the effectiveness of these techniques, and discuss the impact of the campaign on a range of audiences. The CDC's advertising campaign promoting the influenza vaccination is designed to target a wide range of audiences, including children, adults, and the elderly. The campaign aims to educate the public about the importance of getting …show more content…

One of the key techniques used in the campaign is emotional appeal. By showcasing real-life stories of individuals who have suffered from severe complications due to the flu, the CDC aims to evoke emotions such as fear and empathy, encouraging viewers to take action and get vaccinated. Additionally, the campaign utilizes social proof by featuring testimonials from healthcare professionals and celebrities who endorse the flu vaccine, helping to build trust and credibility among the audience. Another important advertising technique employed by the CDC is the use of persuasive messaging. The campaign highlights the risks associated with not getting vaccinated, such as the potential for serious illness and the spread of the virus to vulnerable populations. By emphasizing the negative consequences of not getting vaccinated, the CDC aims to persuade viewers to prioritize their health and get immunized against the flu. Additionally, the campaign incorporates clear and concise calls to action, directing viewers on where to get vaccinated and providing resources for more

Show More
Related

Pros And Cons Of The Constitutional Convention

230 Words | 1 Pages

One last thing the constitution has that stopped tyranny rule was making sure the smaller states got a fair vote in congress compared to the bigger states. They had a meeting called the constitutional convention where they proposed two distinct plans. The first was the Virginia plan where they favored large states, and wanted it to be based off of population. The second one was the New jersey plan which favored small states, and gave each state an equal amount of votes. They eventually came up with the great compromise, where they proposed that congress would be composed of the senate, and the house of representatives.

Read More

Summary Of The Influenza Vaccine Campaign

274 Words | 2 Pages

That is why they make the ad the way it is, because they want you to feel power that your able to stop something by saying yes I want to stop it. The audience they are trying to convince is everyone. They want everyone to get the shot so no one gets sick and spread the flu germs. They want

Read More

Influenza Vaccination Summary

436 Words | 2 Pages

Because HCWs is to maintain a free, it supports this method are valid reasons to deny their right to vaccination. Summary of influenza vaccine is a strong agreement between the controls of the effective measure to reduce the spread of influenza caused disease research experts. It is a measure few severe side effects. Experts acknowledge that there may be effective in increasing vaccination rates to be identified barriers to vaccination and immunization programs of the agency resolved. 1981 years later, CDC colleagues managed to reduce the transmission of the virus to vulnerable people for part of the effort to get a flu vaccination that is recommended for and.

Read More

Pathos In Advertising

656 Words | 3 Pages

Advertising companies use many different techniques in persuading an audience. It is important for advertising companies to use the three main strategies--ethos, pathos, and logos--to effectively deliver a message which informs a targeted audience. The Centers for Disease Control (CDC) has an advertising campaign that effectively promotes the influenza (flu) vaccine. One of these campaigns, "Make It Your Business to Fight the Flu" effectively targets the audience of business people and employers by discussing how it is important to fight the flu when working in the business industry. Ethos, or the use of credibility, is a very important component of a persuading advertisement.

Read More

Budweiser Stand By You Analysis

1643 Words | 7 Pages

Through the emotions of this effective commercial the producer wants viewers to be interested and see what the American dream

Read More

Get My Flu Shot Essay

410 Words | 2 Pages

Written on October 12th, 2022 the “Get my Flu Shot” campaign, a collaborative ad campaign involving the Ad Council, American Medical Association(AMA), and the Center for Disease Control and Prevention(CDC), have been promoting flu vaccination across a wide range of audiences, Through their well thought, strategic communication approaches, this ad campaign has effectively conveyed the importance and benefits of getting vaccinated against the flu. One of the key strengths of the “Get my Flu Shot” campaign is its ability to reach a wide range of audiences. By using the Ad Council's expertise in advertising, the campaign has successfully spread its strong message across various platforms. These include the following: Television, print and social media.

Read More

Influenza Vaccination Case Study

185 Words | 1 Pages

Most important endorsements are constructed on the ethics that influenza is an important public health danger, that the influenza vaccine is harmless and effective, and that vaccination is presently the best effective device for preventing influenza contamination. Recommendation that all healthcare workers in the United States be immunized yearly against influenza is launching influenza immunization as a typical norm of care. Vaccinating healthcare workers has two possible benefits, protecting them from influenza for their own individual health, permitting them to work consequently reducing disorder of health care settings; and ultimately caring other healthcare workers and patients who they come in contact with may be at great risk. Vaccination

Read More

Bihr Influenza Vaccination Analysis

1013 Words | 5 Pages

On the other hand, Bihr gains an audience related advantage of safety values when she addresses the topic of protecting children from harm; Bihr explains that administering vaccines helps protect children from illnesses like the influenza virus or rotavirus. Researchers Ferdinands et al. (2014) found that the “…influenza vaccination was associated with about a three-quarters reduction in risk of influenza-related critical illness in children… Our results highlight the value of increasing the use of influenza vaccines among children” (Ferdinands et al., 2014, p. 681); while Dr. Cave’s (2014) piece, Adolescent refusal of MMR inoculation: F (mother) v F (father), adds that “A global vaccination campaign has led to a 71 per cent drop in measles-related deaths between 2000 and 2011, making a huge impact on the death rate which was estimated at 2.6 million deaths per year in the 1980s” (Cave, 2014, p. 631).

Read More

Flu Vaccine Research Paper

744 Words | 3 Pages

Influenza season is here again so it is time for everybody to add getting a flu shot to their “to-do” list. It is recommended for everyone to get flu shot from ages 6 months and older (McCarthy 1). It is the obligation of healthcare works and their employers to promote influenza vaccinations to patients and is an annual requirement for the workers as well (Lynkowski 1). Winter season is time for healthcare workers to get in line, roll up their sleeves and consent to treatment for a flu shot. For the hospital, their goal is to get all employees vaccinated, especially those who have direct contact with patients which brings up a number of ethical issues arising from the attempts to implement mandatory flu shots (Dubov 2530).

Read More

Flu Vaccination Persuasive Essay

441 Words | 2 Pages

Flu vaccinations are becoming more and more popular as people begin to have more contact with each other. A positive outcome of this are advertisements which come from the CDC.   The Centers for Disease Control's flu vaccine advertising campaign uses several persuasive techniques to persuade a broad audience that getting vaccinated is beneficial.  

Read More

Vaccination Against Influenza

168 Words | 1 Pages

Vaccination against influenza is the most important intervention used by public health to prevent unnecessary hospitalization and death among high risk populations. In order to create a program one must understand the target group. Therefore, the study would be conducted on the group of people who are particularly at high risk of getting the flu or those who are less likely to receive medical care. Questions would be asked to determine their greatest needs and what can be done to improve the health of the community. To understand the needs of these individuals, a discussion will take place with community and social service staff that work directly with the high risk populations.

Read More

Mandatory Vaccination Paper

1542 Words | 7 Pages

A renowned research group concluded last year that the public health community has been guilty of over-estimating vaccine effectiveness in order to encourage vaccination (Babcock, Gemeinhart, Jones, Dunagan, & Woeltje, 2010). According to the CDC (2015), effectiveness of the vaccine varies from year to year so there is no guarantee that nurses who receive the vaccination would be protected from the flu virus and therefore no protection of patient results from having the vaccination. A medical literature review in July, 2013, found vaccinated health-care workers had no measurable benefit on flu rates or the number of related complications of long-term-care residents (Weeks, 2014) . The Center for Disease Control and Prevention found the quality of evidence for reduced influenza death and total number of cases among patients to be moderate and low, respectively (Weeks,

Read More

Flu Shot Informative Speech

840 Words | 4 Pages

Name: Kianna Quam Speech Title: Flu Shots: What You Need To Know Specific Purpose: I want my audience to understand how flu shots work, and be able to make an educated decision on whether or not they need one. Thesis Statement/Central Idea: Flu shots are an important part of keeping ourselves, along with the people around us, healthy. Introduction Attention-Getting Device: Did you get your flu shot last year?

Read More

Synthesis Essay On Advertising

967 Words | 4 Pages

Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”

Read More

Ethical Issues For Vaccination

1062 Words | 5 Pages

The Department of Health website contains many resources to answer questions that parents may have on whether to vaccinate their children, including information about the benefits of vaccination, how one can get vaccinated, and access to webinars and lectures. By giving people in Washington state the opportunity to be informed, the government demonstrates that they are not blindly leading people or forcing them to take actions they are not familiar with. Hendrix points out that communication, especially with those that do not want to vaccinate, is extremely important in highlighting the goals of the immunization requirements. The government website clearly highlights the goals and reasoning behind these requirements, which satisfies the issue of

Read More

More about What Is The Cdc's Advertising Campaign Promoting Flu Vaccination

Open Document