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What Is The Competitive Advantage Of Nissan

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Competitors – The industry that Nissan currently operates in provides lots of potential competitors for them as many automobile companies are developing electric cars which are something Nissan are very keen on focusing on. Nissan currently only run a small market share of the industry so many competitors are dominating the market such as Ford, Vauxhall etc. Nissans competitors have many strengths and weaknesses against Nissan. Some companies such as Ford focus heavily on fuel powered cars which means they will have an advantage against Nissans fuel powered range but Nissan will have an advantage over them with Nissans electric cars and the amount of research that has been put into it. Other companies such as Tesla whose main focus is electric cars are a fairly big competitor towards Nissan and the Nissan leaf range. Nissan will have a slight advantage over them regarding the fuelled car range that Nissan offer because Tesla offer no such models. …show more content…

Nissan are currently in the middle of selling their share in their main supplier ‘Calsonic’ They are doing this so that they have more freedom and go around and find different suppliers who offer better deals and better quality produce. This will benefit Nissan greatly as they will not be stuck with one supplier. Climate/Context – Nissan are subject to many limitations and regulations that are out of their control such as government regulations that restrict certain aspects of a car and the internals of the car. Other things such as inflation rates and interest rates will affect people’s choice when purchasing a car because if inflation rates rise, the price of Nissans cars will rise and influence potential customers to not make a

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