An Assessment of the Media Revolution on the Presidential Campaigns in the Twentieth and Twenty-First Centuries The media revolution throughout the twentieth century has impacted the techniques presidential candidates use when campaigning and how they interact with voters. The development of radio, television, the Internet, and social media sites have created outlets for candidates to communicate their messages to society. Social media sites like Reddit, Twitter and Facebook provide voters a chance from all over the country to interact with candidates and ask them questions. Voters can learn about any candidate with a click of a button. The development of media and social media tools from the twentieth century to today has increased voter interaction with candidates and influenced campaigning in comparison to the limited techniques available in the early twentieth century. Before media popularized in the early to mid-twentieth century, presidential candidates had few methods to convey their messages to voters. Newspaper could be mass produced, however, editors could …show more content…
Presidents broadcast speeches, inaugurations and major events on television. However, viewers still could not interact with the candidates. They had to interpret the messages being sent through sensory emotions. Did the candidate look like a good person? Did they sound sincere? There was still no way to ask questions without meeting the candidates in person. In the 21st century, social media has been the biggest change within communication. This change was stimulated by the number of people using the internet growing from the low millions to low billions. From an improvement viewpoint, it is easier today for people to create movements and voice themselves, for both the good and bad. So, with a growing social media presence, it has become easier for candidates to express and share everything they are doing with their