Tim Hortons is an iconic brand and also considered as part of Canada’s culture. It is a friendly restaurant located in almost every sizable town in Canada. Whereas, it appears to be busy, day and night. It relates to Canadians who crave for a coffee with breakfast on the way or school, a hearty lunch, or a snack or quick meal after hours. In many instances, there is the loyalty of customer’s visits multiple times in a day. The Tim Hortons chain was founded in Hamilton, Ontario since 1964. It focuses on top quality of the chains, always provide fresh products, value, great service and community leadership which grows into the largest quick service restaurant in Canada specializing in fresh coffee, baked goods, and home-style lunches. There were