Marketing Plan for Tracy’s Custom Wigs & Hairpieces Creating a marketing plan is a road map that leads the company in the direction that they need to follow. No matter how long anyone has been in business, it is critical for the owner(s) to created a marketing plan, at least, every three to five years to making sure that your company on growing with the times. Tracy's Custom Wigs & Hairpieces realized that we have been in business for five years, this opportunity will give us a chance to revamp our company, because of the rapid growth in new techniques making wigs and hairpieces every year.This marketing plan will show to the reader an understanding on how a former company will restructure themselves to the next level in a billion industry. …show more content…
This social media is a great option for advertising for two things; web traffic to our site, or maximize our brand to the public. Second and last, Instagram, because of their 200 million active users, giving our company more exposure. Nevertheless, advertising with both Facebook and Instagram will give our company leverage, power and more connection with consumers. Integrated Marketing Communication An integrated marketing communications (IMC) method for Tracy’s Custom Wigs & Hairpieces online store is the icing on the cake to brand and organize our communication efforts. With many products and services on the market, is tough and overwhelming for consumers to sort out the massive number of advertisements saturating both online and offline communication channels. The main advantages of IMC are clearly and efficiently communicate to marketers about our brand across several communication channels to generate brand awareness. “ IMC is also more cost-effective than media since consumers are likely to interact with brands across various forums and digital interfaces. As consumers spend more time on computers” (Boundless.com,