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Softball Bats Swot Analysis

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Worth Softball bats
History and Background of Worth:
The company Worth Inc. was started by George Sharp Lannom in 1912. This happened when he bought a tannery to make firm tanned leather for harnesses and horse collars in Tullahoma, Tennessee. Sadly as the automobile industry grew there was little need for his products so he switched to making leather covered baseballs and softballs under the Worth brand. He had another brand called Craig which was for making leather dress gloves.
Years later when George died, the company was split into two. Charles Parish took one half of the company while George’s son took the other half of the company. Lannom continued working with the Craig brand and Parish took over the Worth brand with which he built it to be the largest manufacturer of baseballs. He became known as the Baron of Baseballs.
In 1970, Parish’s son, john, convinced his father to extend the company’s operations in Caribbean to include the baseball bat business. John took over from his father and he made the company into one of the greatest baseball manufacturing companies in the world. He developed the personnel, physical facilities and technical know-how of the company that manufactures baseball bats. Worth Sports Company was officially formed in 1975. It was the sales and marketing arm of …show more content…

They are made in the USA and they are built for performance, durability and strength. These bats are for Fastpitch softball players who are serious about softball. They have a – 10 length to weight ratio and the diameter of the barrel is 2 ¼ inches. They have a balanced swing weight due to their technology while some have a double wall barrel which increases the trampoline and flex on contact. The end cap is reinforced to increase durability and some are made of four pieces to eliminate the sting when the ball is in contact with the

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